Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking outside the box—literally. While small businesses often see packaging as a cost they need to minimize, they may be overlooking its potential to help sell their product, says Rich Cohen, founder and…
Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find new ways to get customers excited. Excitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. Sports fans, for example, are so engaged they frequently describe their beloved team as part…
If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary. It’s merely an effort by…
Using YouTube videos for business marketing purposes is becoming more and more popular among brands around the world. That’s because those brands started to understand that customers want to see more video content from businesses. And they also became aware of the benefits a YouTube channel brings to the table. 1. It’s a free platform Would you pass on a free opportunity…
Have you ever glanced at a billboard on your way to work or on a long car ride and wondered how effective these large, outdoor advertising displays really are? If so, you’re not alone. Many business owners or managers wonder about the effectiveness of billboard advertising and whether it can produce a return on investment.…
Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. It’s difficult to dispute the benefits of Facebook advertising. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts.…
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no…
“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrases searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords – Google’s enormously successful…
It’s been nearly two years since Instagram switched up its algorithm from showing all posts in reverse chronological order to a more complex, machine-learning driven approach. As soon as the platform announced this change, uproar ensued. (A group of users even spearheaded a Change.org petition imploring Instagram not to move away from the reverse chronological format.) When Instagram…
Be honest: have you been treating Pinterest as a second thought lately? Hey, we’re not here to judge you. Between Instagram’s recent boom and the panic over Facebook’s ever-changing algorithm, perhaps Pinterest has lost a bit of its buzz in the eyes of marketers. But don’t write off Pinterest just yet. In fact, the numbers don’t…