By now all businesses should be aware of the importance of a content marketing strategy. It’s not a luxury, but a necessity. For years, the term ‘Content is King’ has been a hot buzzword in business marketing, and there’s a good reason why. When building out your strategy it’s important to remember that content is […]
When it comes to converting your leads into customers, positive online business reviews impact the trust consumers have in your business. According to the 2018 BrightLocal survey, consumers read an average of 10 online reviews before feeling able to trust a local business. More and more consumers are looking at review sites to help them […]
Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words — last chance — compelled me to click, and subsequently purchase, from […]
Not long ago, coming up with a 5, 10, or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind. But today, thanks to advances such as artificial intelligence and new digital technologies, many B2B business owners find their industries changing […]
While social media continues to evolve such as in terms of the popularity of certain platforms, the ways in which algorithms prioritize content and the types of content users want to engage with, brands need to recognize that the business of social media is still built on community and human-to-human engagement. In other words, even […]
Pay-per-Click is continuously evolving in tandem with the dynamism of internet marketing. Each year, programs such as Google Ads and Bing Ads give marketers brand new tools to target and convert customers more efficiently than before. Here are some of the PPC trends to pay attention to and maintain a competitive edge going forward: Audience […]
Done right, social media marketing has the potential for immense success. It’s a surefire way to reach your audience where they spend most of their online time. It’s also an opportunity to establish and spread your brand voice, getting your unique product or service in front of the right people at the right time. And yet, […]
Showing up on the first page of popular search engine results will do wonders for a brand’s inbound marketing and brand visibility efforts, yet getting their web pages and online content in this coveted position can be a real challenge. Indeed, the competition for favorable search engine results pages (SERP) is thicker than ever, as […]
Consumers are more mobile than ever, and they use their smartphones and other connected devices to research and shop for products and services. Every day, the Google search engine produces results for over 3.5 billion searches. Reaching those customers requires digital marketing tools and strategies like Google Ads. The potential for success is high with […]
In an age where digital content is king, it is more critical than ever that your company has a website that both looks good and is able to bring in new business. However, your website will not be able to do either of these things if it’s outdated. While your website may seem functional, if […]
Say hello to Tony Roberts, our President and Director of New Business Development.
