Marketing on a budget remains a challenge for many small businesses. This article explains the benefits of blogging and how to create a successful business blog. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% […]
The significance of social media for digital marketing is undeniable. While over 92% of companies in the US include social media in their marketing strategy, increasing the conversion rate on social media is an ever-present challenge for marketers. You can imagine the competition you’re in to grab the attention of your target audience and convince them of […]
Making small changes to your WordPress site can significantly increase your SEO. If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. Make Sure […]
Gathering and analyzing data on consumer behavior and feedback is key to creating advertising and marketing content that resonates with target audiences. Once agency or in-house marketing teams have this needed information, they can craft ad copy, emails, blog posts and other content to draw prospects into their sales and marketing funnel, then A/B test […]
Effective SEO helps improve business visibility, customer engagement, and business branding. One of the key aspects of a successful business is its integration with modern technology. Apart from the typical posters, leaflets, and TV ads, business owners can take advantage of their online presence. You can either have a perfectly built website for people to […]
As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. We as owners believe we know what clients select us based on our company’s values, service and quality. But understanding who is searching for your services and then using […]
Finding your first client is an exciting milestone in a new business, but how do you get there? This step-by-step guide will help you identify, build a relationship with, and close on that person. The first step in launching any business, beyond developing a product, is finding that first customer. And that’s a lot easier […]
Whether you’re a startup or an established brand, marketing never stops evolving. There’s no time to rest as we continue full steam ahead into another new year. Marketing in 2022 will require listening intently to what customers want and being responsive to their needs as competition grows ever-more fierce. Here are five digital marketing strategies […]
Advanced SEO strategies have made it easier to target a specific audience and generate more leads from the internet to your business. To stay ahead of your competition, you need to be improving and adapting your website’s SEO campaign every year. Here are seven ways you can improve your search engine optimization strategy and rankings: […]
Your website is the home of your brand and its messaging. In the setup and design phase, it’s easy to focus on domain names, plug-ins and the back-end setup. These are important considerations, but we need to keep the user experience top of mind. A poor user experience due to website design will impact the […]
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