Menus Designed by The BLU Group
A restaurant menu should invoke the brand’s personality, be easy to navigate, and promote best-selling items throughout the design. Check out some that we designed for local restaurants!
11 Time Saving Hacks for Busy Entrepreneurs
Every busy entrepreneur knows that efficiency is their best friend. If you fail to maximize your efficiency, you’ll struggle to accomplish all your tasks in a day. This translates to being unproductive – and we all know how obsessed entrepreneurs are with productivity! Looking for some tips? Here are 11 time-saving hacks for busy entrepreneurs:…
5 Psychological Insights to Improve Your Content Marketing
Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is…
Market Your Business on a Shoestring Budget
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to…
The ABCs of Business Cards
Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them. The…
5 Creative Packaging Ideas to Delight Your Customers
Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking outside the box—literally. While small businesses often see packaging as a cost they need to minimize, they may be overlooking its potential to help sell their product, says Rich Cohen, founder and…
9 Innovative Ways to Excite Your Customers
Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find new ways to get customers excited. Excitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. Sports fans, for example, are so engaged they frequently describe their beloved team as part…
Past Brand Name Changes that Failed
If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary. It’s merely an effort by…
Why Use YouTube for Your Business?
Using YouTube videos for business marketing purposes is becoming more and more popular among brands around the world. That’s because those brands started to understand that customers want to see more video content from businesses. And they also became aware of the benefits a YouTube channel brings to the table. 1. It’s a free platform Would you pass on a free opportunity…
Do Advertising Billboards Work?
Have you ever glanced at a billboard on your way to work or on a long car ride and wondered how effective these large, outdoor advertising displays really are? If so, you’re not alone. Many business owners or managers wonder about the effectiveness of billboard advertising and whether it can produce a return on investment.…