You could have the most successful business in the industry for the last five years, but what do you do when industry standards change in two years from now and you were not planning for the changes while your competitors were? Even worse, what happens once the industry standards change and you are still too…
Be indifferent to what you expect out of others. The moment you hold someone to a higher standard than yourself or anyone else you are doing two things. One, you are limiting yourself by believing that you are less of a performer than your counterpart. And two, you are setting yourself up to be disappointed…
Phone numbers, names, purchase amounts, family size, addresses, income? The information that you track allows you to make decisions instead of guessing. It allows you to organize instead of collect. It allows you to discover instead of watch. It allows you to be in control instead of just be. Taking the time to track is…
All strong brands have a large following of people who are always waiting for the brand’s next move. These people will at the very least try anything the brand puts out. Creating these followers has very little to do with your product itself. The followers come from an emotional bond that you are able to…