So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your company name. Perhaps it’s too niche, or misleading, or tied to a geographic location – what to do? Rebranding a company name requires careful consideration and planning to achieve a successful outcome and take your business to the next…
In honor of National Email Week this week, we would love to share a few tips on building customer loyalty through email. Customer loyalty is crucial to enhancing your business. Your followers are what keep your business alive, so it is important to keep them satisfied and loyal to you. The key to keeping customers…
There are approximately 1.8 billion photos uploaded to the internet every single day. It’s no wonder people have invested so much time and effort into trying to make their images stand out on social media. In order to bring your photos to the next level, here are five photography tips for social media success that you should consider…
Hundreds of millions of active Instagram users every month are posting forty million photos a day on Instagram. Think about those numbers for a few minutes. Now that they’ve sunk in I think we can agree that learning how to use Instagram to best promote your business, product or service is a very, very wise move indeed. The potential…
With so many platforms, apps and integrations to choose from, most people don’t know where to start when it comes to creating a successful website for their business. Regardless of the approach, there are six components that every business website should have. 1. Good Design Among the first things on your task list is to…
Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to…
For those of you that don’t know me, my name is Bryce Ries. In a few days I will be graduating with a bachelors in Marketing from the University of Wisconsin – La Crosse. My time has come to leave BLU and I think it is fair that I let everyone know how awesome the…
Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available today. While return…
There are a lot of factors that go into a customer’s decision to make a purchase from your company. And nowadays, when it’s fast and easy to make purchases online without ever connecting with a sales rep, the internet does the selling for you — and that can have a huge impact on if a…
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes…