Using YouTube videos for business marketing purposes is becoming more and more popular among brands around the world. That’s because those brands started to understand that customers want to see more video content from businesses. And they also became aware of the benefits a YouTube channel brings to the table. 1. It’s a free platform Would you pass on a free opportunity […]
Have you ever glanced at a billboard on your way to work or on a long car ride and wondered how effective these large, outdoor advertising displays really are? If so, you’re not alone. Many business owners or managers wonder about the effectiveness of billboard advertising and whether it can produce a return on investment. […]
Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. It’s difficult to dispute the benefits of Facebook advertising. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. […]
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]
“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrases searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords – Google’s enormously successful […]
It’s been nearly two years since Instagram switched up its algorithm from showing all posts in reverse chronological order to a more complex, machine-learning driven approach. As soon as the platform announced this change, uproar ensued. (A group of users even spearheaded a Change.org petition imploring Instagram not to move away from the reverse chronological format.) When Instagram […]
Be honest: have you been treating Pinterest as a second thought lately? Hey, we’re not here to judge you. Between Instagram’s recent boom and the panic over Facebook’s ever-changing algorithm, perhaps Pinterest has lost a bit of its buzz in the eyes of marketers. But don’t write off Pinterest just yet. In fact, the numbers don’t […]
So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your company name. Perhaps it’s too niche, or misleading, or tied to a geographic location – what to do? Rebranding a company name requires careful consideration and planning to achieve a successful outcome and take your business to the next […]
In honor of National Email Week this week, we would love to share a few tips on building customer loyalty through email. Customer loyalty is crucial to enhancing your business. Your followers are what keep your business alive, so it is important to keep them satisfied and loyal to you. The key to keeping customers […]
There are approximately 1.8 billion photos uploaded to the internet every single day. It’s no wonder people have invested so much time and effort into trying to make their images stand out on social media. In order to bring your photos to the next level, here are five photography tips for social media success that you should consider […]
Say hello to Tony Roberts, our President and Director of New Business Development.
