The BLU Group is Hiring a Digital Marketing Specialist in La Crosse, WI

Digital Marketing Specialist

The BLU Group is looking for a creative, strategic, and highly motivated Digital Marketing Specialist. This amazing person will work with our team and clients to plan and execute our digital marketing efforts with a primary focus on PPC, SEO, social media, e-mail, website, analytics, and reporting.

Primary job responsibilities include, but are not limited to:

  • Work with our team and clients to develop marketing strategies for digital channels including e-mail, web, PPC, and social media.
  • Establish goals and metrics for each digital channel focused on growth and overall business objectives.
  • Identify target audiences and develop a strategy to communicate and engage with these audiences.
  • Create and execute multi-channel campaigns in coordination with other marketing team members.
  • Coordinate content creation with the graphic designers for all digital marketing campaigns.
  • Manage and frequently communicate a social media content calendar for The BLU Group and our clients’ digital channels.
  • Analyze and interpret campaign performance to optimize and report overall results utilizing various reporting software including Google Analytics.
  • Manage The BLU Group’s and our clients’ websites to update content, create landing pages, and enhance the overall user experience.
  • Manage The BLU Group’s and our clients’ SEO program with a primary focus on increasing SERPs for specific keywords in specific areas.

Desired Qualifications

  • 3+ years of digital marketing and website experience.
  • Knowledge and proven experience with online paid advertising channels like Google ads, Bing, Yahoo, Facebook, Instagram, YouTube, and LinkedIn.
  • Experience using web analytics tools including Google Analytics for the purposes of tracking campaign results.
  • Experience with managing a website with CMS systems (WordPress preferred).
  • Experience with SEO management as it relates to rankings and sales/conversions.
  • Detail orientated with the ability to balance multiple projects and responsibilities.
  • Highly self-motivated with the ability to work under pressure and meet tight deadlines.
  • Work collaboratively and efficiently in a team environment across many departments.
  • Ability to define opportunities and problems, collect and analyze data, establish facts, and make valid conclusions; possess excellent math skills.
  • Be an organized individual with the ability to plan and prioritize work efficiently.
  • Excellent interpersonal, written and oral communication skills

Benefits and Perks

The environment at The BLÜ Group is one of creativity, inspiration, and drive. After a busy work week (or even day), we like to kick-back with a beer (or glass of wine), eat out downtown, take field trips, and hang out with co-workers all to unwind and appreciate the good work that’s been done. Some of our perks include:

  • Great team that always pushes one another to be better and do better
  • Bonuses paid based on individual performance and agency profitability
  • 3 weeks of PTO to start + 7 paid holidays
  • Simple IRA with company match
  • Company paid parking spot in ramps
  • Happy hours and parties (not always paid by the boss!)
  • Educational sessions, trade shows, exclusive conferences, and agency events

Salary

It all depends on your experience and what you can bring to the agency and our clients. Minimum starting salary of $40,000.

We’re looking for someone with experience, but will consider new graduates with the right background and a great attitude. Think you have what it takes? E-mail your resume and cover letter to Tony Roberts.