Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

Free Social Media Guide Helps Companies Expand Their Reach, Stay Connected, and Grow Their Business

The BLU Group Advertising and Marketing Publishes New Social Media Guide to Help Businesses Get Positive Results Through Facebook, Twitter, Pinterest, Google Plus, and Other Social Networks. Free Download Available at TheBLUGroup.com.

The BLU Group Advertising and Marketing has published an updated version of their free, comprehensive social media guide to help businesses of all sizes, particularly small and mid-sized businesses, connect with customers and potential customers, stay engaged with them, and ultimately grow their bottom line. This 48-page guide covers Facebook, Twitter, Pinterest, Google Plus, LinkedIn, Foursquare, Yelp, Groupon, and Living Social and is available to download for free by visiting TheBLUGroup.com.

“We created this guide for people that may have a basic understanding of social media, but still had questions about how to begin using it effectively” said Tony Roberts, President at The BLU Group. “Social media, the various options, and how to make it work best to help grow a company’s business and strengthen their brand can be very intimidating for some. We hope this guide helps them get started in the right direction.” said Roberts. “And if they need assistance managing their social media marketing campaigns, we have a team dedicated to help with this at the agency.”

Despite what some may still think social networking is not new. Social networks and the influence they have on others have been around for far longer than people have been online. Everyone has belonged to social networks, and they still participate in social networks whether they know it or not. This social media guide will help businesses understand some of the most popular social networking sites and lay the groundwork for a successful social media program. Download Your Free Guide Today.

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.