Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

The BLU Group Advertising and Marketing Hires Brittany Lough, Account Executive, to Develop and Grow National Client Base

Wisconsin-based advertising agency expands its Account Services division by adding an experienced client-driven professional.

The BLU Group – Advertising and Marketing announces the hiring of Brittany Lough as Account Executive. Lough joined the team March 12, 2012 and will be serving the advertising needs of clients to help them strengthen their brands and grow their business. In her new position, Lough will be responsible for establishing and maintaining highly effective relationships with small-medium sized businesses throughout the United States.

“We have aggressive goals to grow our agency and reach new markets across the country. Brittany will play a vital role in growth of our company and the development of future campaigns for our clients.” said Tony Roberts, President and Brand Builder at The BLU Group – Advertising and Marketing. “I believe her experience working in Los Angeles with the Lakers and dedication to providing our clients with strategic advice and incredible service is just what we need to take BLU to the next level.” said Roberts. “She is going to be a real asset to our company and our clients.”

Brittany has a Communications Degree from Loyola Marymount University in Los Angeles. Her experience in marketing and sales with the Los Angeles Lakers and BDA Sports Management has prepared her well for the fast-paced world of advertising and client services. Brittany’s role will consist of initiating and managing the day-to-day responsibilities of various campaigns, both online and offline.

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a forward-thinking, full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

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