Consumers are more mobile than ever, and they use their smartphones and other connected devices to research and shop for products and services. Every day, the Google search engine produces results for over 3.5 billion searches. Reaching those customers requires digital marketing tools and strategies like Google Ads. The potential for success is high with […]
Ads that make people share and buy can usually be summed up in one word: emotions. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad. […]
For the past 13 ½ years The BLÜ Group – Advertising and Marketing has been helping small and medium sized businesses in various industries throughout the country grow their business. During this time we have learned a lot about how they operate, what makes them successful, and strategies to help them grow. We have also […]
Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you. Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right strategy, visuals and messaging in place. […]
While driving on a short stretch of Highway 16 in Wisconsin from Onalaska to La Crosse and on the return trip, you can count upwards of 80 billboards. The average person would be hard pressed to remember any of them. It’s not because they don’t see them, but rather almost all of them are horribly […]
Every so often, The BLÜ Group invites students to come visit our office and talk with us about working in the industry. A few weeks ago several students from Western Technical College joined our creative team to talk about what it’s like to work at BLÜ. This inspired me to write these 9 tips for […]
My wife and I live in a small Midwestern town and have for the past 20 years. During this time I have gotten to know a little bit about the “natives”. They are good people. Many of whom grew up in the same town or at the least, the same area. They love attending Friday […]
As The BLÜ Group – Advertising and Marketing enters its 12th year in business I wanted to look back and contemplate everything I have learned as a manager, boss, board member, professional ad executive, mentor, human resources director, and all the other titles I hold being a small business owner. As I did that I […]
Many years ago when I was a young Account Executive working at Ovation Marketing, the agency President, Ralph Heath, made a point to remind everyone that we should be eating Betty Crocker, Smucker’s, and Hickory Farms, drinking Budweiser and all their associated beverages, purchasing our supplies from NEBS, and our insurance from State Farm. His […]
Often accustomed to making a short handoff in 30 seconds, some Super Bowl advertisers are considering a longer pass. Perhaps inspired by the two-minute 2011 Super Bowl ad from Chrysler, in which the automaker boasted that its vehicle were “Imported from Detroit” while rapper Eminem toasted in the background, a handful of the sponsors for […]