Your company already has a brand. And it’s not your logo. It’s your image to the world, based on what they see, hear and experience about you. Even though your brand is ultimately determined by public perception, you can still influence feelings about your small business with the right strategy, visuals and messaging in place.…
Last year, Google changed its algorithm to favor mobile-friendly websites in mobile search rankings. This update became known as “Mobilegeddon.” Now Google is taking it even further and really cracking down with another algorithm change that will increase the effect of its mobile-friendly ranking signal. Google wants to constantly be giving their users helpful, relevant answers when…
As we enter our 12th year of helping businesses with all aspects of their advertising and marketing programs, we receive a lot of e-mails and phone calls from local, small businesses needing help building their brand and increasing their bottom line. Understanding that every prospect and client is unique and deserves a customized plan that…
Recently, I was explaining websites to my dad. He had no clue what I was talking about when I brought up hosting and domain names, and why you need them both for your website to work. So, instead of using “tech speak” and throwing out words like server, FTP, and IP Address, I used an…
In the last decade plus that I have been working in the search engine optimization industry (SEO), I have been fortunate enough to come into contact with many small business owners looking to build a brand on the Web. Since the small business owner’s first priority is to run their business and not to be an SEO…
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