Business travelers want to know what that new cell phone can do for them when they are traveling, not how it works. Teenagers want to know what new games are coming out for Wii this year, not how a Wii electronically reads a game. Tourists want to know what foie gras tastes like, not how you made it. This comes down to benefits. What is your product doing for…
So you want to start your own business? Please don’t come up with business ideas based off the answer to the question, “Will this make me money?” You could sell dead birds to blind children (reference to the movie Dumb and Dumber) and still make money, but it would be highly unethical and not very sustainable.…
You just had a great idea. Now what? Your new innovative product hit the shelves today. What about tomorrow? The statewide conference that you organized and hosted ended 15 minutes ago. Do you just go home now? If you do something great, you should do something great again. In order to do this focus on…