What’s the most important part of your branding? You guessed it… your logo. How do you know if your logo is depicting the image you want for your business? Here are 8 signs that it’s time to redesign your logo. Your cousin’s daughter, who took an art class in 6th grade, designed your logo. A…
Lucy has a degree in graphic and web design from Alexandria Technical College in Alexandria, MN. In addition to being an experienced designer for traditional media, Lucy has been designing and developing websites since joining BLÜ and continually educates herself with new trends and techniques in the worlds of print and web design.
Within the last few months, we’ve been involved in helping a lot of companies give their brand an identity with a new logo design. One of the most recent logos I worked on was for Jenny Wren – Hopyard & Brewery, a new business in Wisconsin. After the kick-off meeting with our client to go over…
Tim oversees all aspects of the creative process for our client’s work. He has over 18 years experience in print and online design and uses the professional skills gained through this experience to deliver superior creative for each project.
Tim has worked for large, national accounts including State Farm, Betty Crocker, and Anheuser Busch as well as numerous local companies such as Coulee Bank, ABEE Inc., U-Bake, Welshire Capital, String Swing, and Simmons Innovations. Tim has a BA in Commercial Art from Grand View University in Des Moines, IA and continually educates himself in design trends and design techniques.
Every so often, The BLÜ Group invites students to come visit our office and talk with us about working in the industry. A few weeks ago several students from Western Technical College joined our creative team to talk about what it’s like to work at BLÜ. This inspired me to write these 9 tips for…
Lucy has a degree in graphic and web design from Alexandria Technical College in Alexandria, MN. In addition to being an experienced designer for traditional media, Lucy has been designing and developing websites since joining BLÜ and continually educates herself with new trends and techniques in the worlds of print and web design.
Logos are the embodiment of everything a brand stands for. They convey the look, feel, and tone of the overall brand through colors, fonts, and imagery. Everything the brand is, is condensed and simplified into one icon – a shining beacon for the brand’s audience. As a designer, that can be difficult to do –…
Lucy has a degree in graphic and web design from Alexandria Technical College in Alexandria, MN. In addition to being an experienced designer for traditional media, Lucy has been designing and developing websites since joining BLÜ and continually educates herself with new trends and techniques in the worlds of print and web design.
What if logos were responsive like websites? What if they changed based on what size they were, or what context they were used in? Crazy talk right? Not really, there’s been talk in the design community for a while about responsive logos. What is a responsive logo? They’re logos, like websites, that change (not just…
Tim oversees all aspects of the creative process for our client’s work. He has over 18 years experience in print and online design and uses the professional skills gained through this experience to deliver superior creative for each project.
Tim has worked for large, national accounts including State Farm, Betty Crocker, and Anheuser Busch as well as numerous local companies such as Coulee Bank, ABEE Inc., U-Bake, Welshire Capital, String Swing, and Simmons Innovations. Tim has a BA in Commercial Art from Grand View University in Des Moines, IA and continually educates himself in design trends and design techniques.
Is it time for your logo to have an overhaul? Over the past several years there have been a lot of corporate logo redesigns. Some were very successful and some were flops. No matter the success or failure, each company that embarked on the journey of a logo redesign did so for specific reasons. There…
Tim oversees all aspects of the creative process for our client’s work. He has over 18 years experience in print and online design and uses the professional skills gained through this experience to deliver superior creative for each project.
Tim has worked for large, national accounts including State Farm, Betty Crocker, and Anheuser Busch as well as numerous local companies such as Coulee Bank, ABEE Inc., U-Bake, Welshire Capital, String Swing, and Simmons Innovations. Tim has a BA in Commercial Art from Grand View University in Des Moines, IA and continually educates himself in design trends and design techniques.
I just finished a catalog project here at BLU. As with all design we do, it was branded in a style consistent the client’s brand message and image. It used appropriate fonts, colors, tone of copy, design elements, etc. – all based on their style. But how does a business get to the point of…
Lucy has a degree in graphic and web design from Alexandria Technical College in Alexandria, MN. In addition to being an experienced designer for traditional media, Lucy has been designing and developing websites since joining BLÜ and continually educates herself with new trends and techniques in the worlds of print and web design.
Outdated logos are not bad, but irrelevant logos (and those that were poor to begin with) could be. Is your brand ready for the New Year or does it need an update? Is your brand still relevant to your consumers or is there starting to be some disconnect? How do you start a brand update?…