What’s the most important part of your branding? You guessed it… your logo. How do you know if your logo is depicting the image you want for your business? Here are 8 signs that it’s time to redesign your logo. Your cousin’s daughter, who took an art class in 6th grade, designed your logo. A…
Within the last few months, we’ve been involved in helping a lot of companies give their brand an identity with a new logo design. One of the most recent logos I worked on was for Jenny Wren – Hopyard & Brewery, a new business in Wisconsin. After the kick-off meeting with our client to go over…
Every so often, The BLÜ Group invites students to come visit our office and talk with us about working in the industry. A few weeks ago several students from Western Technical College joined our creative team to talk about what it’s like to work at BLÜ. This inspired me to write these 9 tips for…
Logos are the embodiment of everything a brand stands for. They convey the look, feel, and tone of the overall brand through colors, fonts, and imagery. Everything the brand is, is condensed and simplified into one icon – a shining beacon for the brand’s audience. As a designer, that can be difficult to do –…
What if logos were responsive like websites? What if they changed based on what size they were, or what context they were used in? Crazy talk right? Not really, there’s been talk in the design community for a while about responsive logos. What is a responsive logo? They’re logos, like websites, that change (not just…
Is it time for your logo to have an overhaul? Over the past several years there have been a lot of corporate logo redesigns. Some were very successful and some were flops. No matter the success or failure, each company that embarked on the journey of a logo redesign did so for specific reasons. There…
I just finished a catalog project here at BLU. As with all design we do, it was branded in a style consistent the client’s brand message and image. It used appropriate fonts, colors, tone of copy, design elements, etc. – all based on their style. But how does a business get to the point of…
Outdated logos are not bad, but irrelevant logos (and those that were poor to begin with) could be. Is your brand ready for the New Year or does it need an update? Is your brand still relevant to your consumers or is there starting to be some disconnect? How do you start a brand update?…
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