Showing up on the first page of popular search engine results will do wonders for a brand’s inbound marketing and brand visibility efforts, yet getting their web pages and online content in this coveted position can be a real challenge. Indeed, the competition for favorable search engine results pages (SERP) is thicker than ever, as…
It’s not often that you see the word “fun” and “algorithm” in the same sentence. But think about this: Google has been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool. I mean, they get us our…
It’s time to get your local business in on the Halloween action. After all, by the very nature of trick-or-treating, Halloween is all about bringing the neighborhood together. Here are some fun Halloween marketing ideas for small businesses. Dress Up Your Store You don’t have to be selling costumes to deck out your store for…
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect. Instagram is positioning…
While driving on a short stretch of Highway 16 in Wisconsin from Onalaska to La Crosse and on the return trip, you can count upwards of 80 billboards. The average person would be hard pressed to remember any of them. It’s not because they don’t see them, but rather almost all of them are horribly…
Over the last 12+ years of running The BLU Group – Advertising and Marketing I have been fortunate to work with hundreds of small businesses and give presentations to hundreds more. During this time I have found that there is a common theme that ties them all together…a lack of time and a lack of…
This article is originally from Just Creative. We loved it so much we wanted to share. This article has been contributed by Haley Osborne. Focusing content on current trends and newsworthy stories keeps you at the forefront of what’s hot as well as at the front of your customer’s requirements. Of course, the trick is…
Advertising on facebook or Running Your Own Promotion Which works best? This past week our company tested two methods to increasing the number of people that “Like” us on facebook and the results were over-whelming. Beginning on Saturday, February 26 we ran an ad on facebook promoting our business page. At the time we had 225…