Showing up on the first page of popular search engine results will do wonders for a brand’s inbound marketing and brand visibility efforts, yet getting their web pages and online content in this coveted position can be a real challenge. Indeed, the competition for favorable search engine results pages (SERP) is thicker than ever, as […]
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website is always up […]
It’s not often that you see the word “fun” and “algorithm” in the same sentence. But think about this: Google has been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool. I mean, they get us our […]
Even if you have heard about Google+ (read as Google Plus), you may be asking yourself what the point is of investing time and money into another social network, especially when sometimes it seems that nobody else is using it anyway. But if you have a small to medium business, here are some important reasons […]
Over the last 12+ years of running The BLU Group – Advertising and Marketing I have been fortunate to work with hundreds of small businesses and give presentations to hundreds more. During this time I have found that there is a common theme that ties them all together…a lack of time and a lack of […]
You’ve finally decided to invest in a new store front for your business. You’ve designed the perfect building, it has great construction, and it looks spectacular. However, the only lot to build on you could find was in the middle of nowhere. Not everyone is lucky enough to be able to build along a high […]