It’s not always easy to come up with a great content idea that will lead to an interesting post, especially when there’s pressure for time or lack of inspiration. But there is good news! Social media inspiration is everywhere, you just have to know the right places to look. That is why I’ve compiled this…
It’s easy to get stuck in a rut with your social media strategy, finding yourself posting redundantly, or carelessly, and not thinking about the effect it could have on your business. Kevan Lee wrote a post called, The Complete Social Media Checklist for Writing Winning Posts that is packed with great info and questions to ask…
In this day and age, when a tragedy or crisis strikes, everyone knows about it almost instantaneously. When tragedies occur, whether they are international or within a smaller community, companies need to know when to show they care and when to be quiet. Last Thursday when Prince passed away, hundreds of brands quickly jumped on…
Twitter announced that they are might be planning to boost their character limit from 140 to 10,000, expected to happen sometime in March. This is a big move for Twitter, but is it the right move? Check out Jessica Guynn’s article in USA Today, “Jack Dorsey Hints Twitter to Lift 140 Character Limit” for more information about…
From email to social media, there comes a time in everyone’s life when we need to sit up and face the truth about our online selves. And the best way to make us all see the light is with graphs. Danish artists Mikael Wulff and Anders Morgenthaler created the series “Truth Facts” on their comedy website Kind…
With the vast integration of social media into marketing, now more than ever it is crucial to remember that the main purpose of advertising should be to get people to JOIN your brand rather than just BUY your products. In fact, social media has actually facilitated the notion of joining a brand instead of merely…
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community. Twitter is an ideal tool to use to stay informed and to drive traffic to social properties. Most importantly, it helps you build relationships with like-minded people. Below are tips that enable you…
It’s 2012 and I can’t resist jumping on the “Things To Do In 2012″ bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they…
Build custom, branded feeds that fit your website As social media has become a stronger component of our clients’ marketing efforts, we’ve had the opportunity to use several of the standard social media widgets when building websites to add the various feeds into pages. This past week I decided to push the bar and not…
Integrating social media into your web presence is not only a great way to interact with your customers, but also to get the word out about you and your business. When bringing social media into the mix, be sure to keep your brand and audience in mind. Will your customers be more likely to have…