Think micro to be macro.

You want your business to be huge. You want it to dominate the industry. But do you want to do what it takes to get there?

You have to build a community of employees, distributors, manufacturers, customers, and other businesses. You have to focus on the day-to-day activities that make this community tight. You have to be obsessed with the details of the process that it takes to run your business. You have to mold and shape this community and deal with the daily hardships that no one else sees or cares about. You have to think about all of the micro bits and pieces in order for the macro goals to fall into place.