Ads, Websites, Logos & More
Full-Service Ad Agency
Market Research
All too often we encounter businesses and individuals that rely on “gut instinct” to develop their brand positioning, marketing plans, and overall understanding of their target audience(s). We like going with our gut as well, but only after doing some market research! Our Director of Market Research has over 20 years of experience in a variety of industries and will get you the information you need to know in order to make smart, informed decisions on what to do next.
Brand Development
Everything matters when it comes to building a strong brand…everything. From the colors and fonts used to design your logo to the way in which your team answers the phone and how they dress, everything matters. Delivering on your company’s brand promise on a consistent basis is the key to long-term success, but only if you’re doing it properly. Your customers are the people that determine what your brand means. We can help steer that conversation in the right direction.
Advertising
Is it cool? Will it win awards? Who cares?! The real question is does it make the cash register ring and your bottom line explode? Our philosophy on advertising is fairly simple – whatever works best to achieve the goals that our clients have given us is what we are going to do. We are not biased towards one medium or another and we understand every client and brand has their unique requirements. We believe in coming up with strategic and creative advertising campaigns that deliver positive results. Period!
Online
Your customers are online in one way or another and we are going to find them and give them what they want. Do they like to find products and services online using Google, Yahoo, or Bing? We’ll make sure you have a great website that is easily found. Do they like to share content on social media networks like Facebook, Twitter, Instagram, YouTube, and Pinterest? We’ll make sure you have content that is share-worthy and your audience grows. Do they prefer e-mail offers or text messages? Yeah, we do that too. If they’re online…we’ll find them and bring them to you.
Our Clients Make It Possible


















What Our Clients Have To Say
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Several years ago we realized at WeHaKee Camp for Girls that we needed professional assistance with creating a new and effective web presence. So we contacted several marketing firms. All of them offered impressive credentials and attractive potential. However, one of them stood out beyond the others for one very simple reason – they listened! Read More
Bob Braun
Camp Director, WeHaKee Camp for Girls -
Shortly after BLU took over our AdWords program, we saw an immediate improvement on all the metrics that mattered most to us. We saw an obvious increase in our click-thru-rates, a significant decrease in cost-per-click and cost-per-conversion, and (most importantly) our average website submissions have increased by 100+. We’re reaching more people, at a lower cost Read More
Liz Popp
Director of Business Development, Marine Credit Union -
My name is Brian and I own Hanson Scrap Metal Service. From the first meeting I had with Tony Roberts and his staff I felt really comfortable knowing they understood my vision of the website I needed. Not only were they friendly but to the point. I can not say enough what a pleasure it Read More
Brian Hanson
Hanson Scrap Metal -
Tony and his team at The Blu Group worked with our business for the last 6 years. They have always gone above our expectations of what a marketing company would do for a business. Not only did they do our marketing for us, they helped us brainstorm, participated in our events, joined our leagues, and Read More
Heather Antony
Manager, Features Sports Bar & Grill in West Salem -
Thank you to the The BLU Group- Advertising & Marketing for re-designing our website and business cards! They did an excellent job with the design as well as building on to the DeBoer brand. Tony and his staff are true professionals with their work and are also very talented and creative individuals. It was a Read More
Jimmer DeBoer
Commercial Manager, DeBoer Pest Control -
I hired The BLU Group advertising agency to design a logo/website and create a marketing plan for a community center that I founded. I spoke with Tony who set up a meeting with his team. They spent an hour discussing my idea. What I envisioned, what our organization wanted to achieve, who I wanted to Read More
Nathaniel Coleman Jr.
Executive Director, The Good Fight Community Center -
You know that old saying “If you don’t have anything nice to say, then don’t say anything at all.” Well, I think the inverse of this folksy dictum is also true. “When you have great things to say, you should say them.” Tony and his team exceeded my expectations. I approached Tony to create a Read More
David Krump
Owner, Director of Operations, Jenny Wren Hopyard & Brewery -
Tony and his team at The BLÜ Group have been great to work with. From the start, Tony had a working understanding of our business. He did this by researching our company and our competition extensively before our first meeting. He knew what what we needed to surpass the competition and really set us up Read More
Timm Schaetz
President, HART Design & Manufacturing -
The BLÜ Group continues to exceed my expectations! I’m grateful to be a business partner with BLÜ!
Scott Gumz
CEO, Body & Sol of Wisconsin Inc. and SKG Entertainment -
I’ve always been grateful for The BLÜ Group. They have always went out of their way to help me in any fashion I needed. I would highly recommend them to your business or organization!
Kris Nandory
Business Mgr, Misty’s Dance and Ex-Owner, U-Bake -
The BLÜ Group did an amazing job! They delivered the project on time and within budget. But the most important detail is the quality of work. Great job BLÜ Group!!
Jason Bernard-Buehrle
Owner, Bernard-Buehrle Wealth Management -
The BLÜ Group is very creative in coming up with marketing ideas and strategies that have helped our business grow. They stick to timelines and always deliver results on time. They offer great ideas and suggestions for web design improvements and success. Tony and The BLÜ Group are also very generous when it comes to Read More
Maria Peterson
Principal, Access Commercial Real Estate -
The BLÜ Group was recommended to me from another camp that they have worked with for the past few years. Consistently, from our initial conversations and throughout every subsequent interaction, I have found them to be thoughtful, strategic, brand-focused, and dedicated to the success of our business. They are well versed in a variety of Read More
Kevin Gordon
Owner, Camp Kupugani / Camp White Eagle -
The entire staff at The BLÜ Group is as professional as they come. Results oriented and a pleasure to work with. I’d have no reservations in working with The BLÜ Group again.
Tim Kolek
Commercial Lender, Seven Bridges Bank -
Tony is a high-energy marketer who embraces new ideas, technologies and marketing innovations to lead his client’s marketing efforts. He has a passion for the business and for solving problems which I believe is key to his success.
Kim Kinda
Vice President Marketing, Kaplan Professional -
I have worked with Tony and The BLÜ Group for many years in the advertising industry. Tony is one of the most outgoing business professionals that I know. He always has great ideas and looks at everything from a positive point of view. Tony is a very creative and hard working business owner. I would Read More
Scott Zuehlke
Owner, Scott Zuehlke Photography, Inc -
The BLÜ Group has helped our agency to network with our over 200 employees nationwide and expand our bottom line in the end. Great to work with.
Ed O’Brien
President/CEO, O’Brien & Associates -
The BLÜ Group is a pleasure to work with. Their work was always on time and exceeded our expectations. I highly recommend The BLÜ Group to anyone who has web design or marketing needs.
Maggie McDonald
Executive Director, HorseSense for Special Riders -
I have had the pleasure of working with The BLÜ Group over the past couple of years. They have been able to assist some of my customers with their marketing and design needs and have always been a pleasure to work with. I will continue to use the team at BLÜ when the need arises Read More
Eric King
Business Solutions Consultant, Curtis 1000 -
I’ve witnessed, first hand, the impact a BLÜ Group ad campaign can bring to a firm. I’m a board member of the Coulee Region Humane Society. We worked with The BLÜ Group on a campaign to improve the number of animal licenses purchased. The BLÜ Group created the “If you love me, license me.” campaign Read More
Ann Abraham
Treasury Management Officer, Bremer Bank -
Tony is quite simply a creative genius. He starts each of his projects by gaining a full understanding of his clients’ needs, requirements and goals. He then draws from his vast experience and industry expertise to create strategic plans to help his clients achieve their goals. He has surrounded himself with a strong, talented and Read More
Kristy Wenz
Owner, Endura Communications -
The BLÜ Group just finished a complete update of our website. We were very pleased with the process and the finished product. The BLÜ Group team made it easy from start to finish. We appreciate that The BLÜ Group made an effort to understand our business and tailored the website to our needs. The process Read More
Nelson Brown
President, J.B. Steel
What Our Clients Have To Say
-
Several years ago we realized at WeHaKee Camp for Girls that we needed professional assistance with creating a new and effective web presence. So we contacted several marketing firms. All of them offered impressive credentials and attractive potential. However, one of them stood out beyond the others for one very simple reason – they listened! Read More
Bob Braun
Camp Director, WeHaKee Camp for Girls -
Shortly after BLU took over our AdWords program, we saw an immediate improvement on all the metrics that mattered most to us. We saw an obvious increase in our click-thru-rates, a significant decrease in cost-per-click and cost-per-conversion, and (most importantly) our average website submissions have increased by 100+. We’re reaching more people, at a lower cost Read More
Liz Popp
Director of Business Development, Marine Credit Union -
My name is Brian and I own Hanson Scrap Metal Service. From the first meeting I had with Tony Roberts and his staff I felt really comfortable knowing they understood my vision of the website I needed. Not only were they friendly but to the point. I can not say enough what a pleasure it Read More
Brian Hanson
Hanson Scrap Metal -
Tony and his team at The Blu Group worked with our business for the last 6 years. They have always gone above our expectations of what a marketing company would do for a business. Not only did they do our marketing for us, they helped us brainstorm, participated in our events, joined our leagues, and Read More
Heather Antony
Manager, Features Sports Bar & Grill in West Salem -
Thank you to the The BLU Group- Advertising & Marketing for re-designing our website and business cards! They did an excellent job with the design as well as building on to the DeBoer brand. Tony and his staff are true professionals with their work and are also very talented and creative individuals. It was a Read More
Jimmer DeBoer
Commercial Manager, DeBoer Pest Control -
I hired The BLU Group advertising agency to design a logo/website and create a marketing plan for a community center that I founded. I spoke with Tony who set up a meeting with his team. They spent an hour discussing my idea. What I envisioned, what our organization wanted to achieve, who I wanted to Read More
Nathaniel Coleman Jr.
Executive Director, The Good Fight Community Center -
You know that old saying “If you don’t have anything nice to say, then don’t say anything at all.” Well, I think the inverse of this folksy dictum is also true. “When you have great things to say, you should say them.” Tony and his team exceeded my expectations. I approached Tony to create a Read More
David Krump
Owner, Director of Operations, Jenny Wren Hopyard & Brewery -
Tony and his team at The BLÜ Group have been great to work with. From the start, Tony had a working understanding of our business. He did this by researching our company and our competition extensively before our first meeting. He knew what what we needed to surpass the competition and really set us up Read More
Timm Schaetz
President, HART Design & Manufacturing -
The BLÜ Group continues to exceed my expectations! I’m grateful to be a business partner with BLÜ!
Scott Gumz
CEO, Body & Sol of Wisconsin Inc. and SKG Entertainment -
I’ve always been grateful for The BLÜ Group. They have always went out of their way to help me in any fashion I needed. I would highly recommend them to your business or organization!
Kris Nandory
Business Mgr, Misty’s Dance and Ex-Owner, U-Bake -
The BLÜ Group did an amazing job! They delivered the project on time and within budget. But the most important detail is the quality of work. Great job BLÜ Group!!
Jason Bernard-Buehrle
Owner, Bernard-Buehrle Wealth Management -
The BLÜ Group is very creative in coming up with marketing ideas and strategies that have helped our business grow. They stick to timelines and always deliver results on time. They offer great ideas and suggestions for web design improvements and success. Tony and The BLÜ Group are also very generous when it comes to Read More
Maria Peterson
Principal, Access Commercial Real Estate -
The BLÜ Group was recommended to me from another camp that they have worked with for the past few years. Consistently, from our initial conversations and throughout every subsequent interaction, I have found them to be thoughtful, strategic, brand-focused, and dedicated to the success of our business. They are well versed in a variety of Read More
Kevin Gordon
Owner, Camp Kupugani / Camp White Eagle -
The entire staff at The BLÜ Group is as professional as they come. Results oriented and a pleasure to work with. I’d have no reservations in working with The BLÜ Group again.
Tim Kolek
Commercial Lender, Seven Bridges Bank -
Tony is a high-energy marketer who embraces new ideas, technologies and marketing innovations to lead his client’s marketing efforts. He has a passion for the business and for solving problems which I believe is key to his success.
Kim Kinda
Vice President Marketing, Kaplan Professional -
I have worked with Tony and The BLÜ Group for many years in the advertising industry. Tony is one of the most outgoing business professionals that I know. He always has great ideas and looks at everything from a positive point of view. Tony is a very creative and hard working business owner. I would Read More
Scott Zuehlke
Owner, Scott Zuehlke Photography, Inc -
The BLÜ Group has helped our agency to network with our over 200 employees nationwide and expand our bottom line in the end. Great to work with.
Ed O’Brien
President/CEO, O’Brien & Associates -
The BLÜ Group is a pleasure to work with. Their work was always on time and exceeded our expectations. I highly recommend The BLÜ Group to anyone who has web design or marketing needs.
Maggie McDonald
Executive Director, HorseSense for Special Riders -
I have had the pleasure of working with The BLÜ Group over the past couple of years. They have been able to assist some of my customers with their marketing and design needs and have always been a pleasure to work with. I will continue to use the team at BLÜ when the need arises Read More
Eric King
Business Solutions Consultant, Curtis 1000 -
I’ve witnessed, first hand, the impact a BLÜ Group ad campaign can bring to a firm. I’m a board member of the Coulee Region Humane Society. We worked with The BLÜ Group on a campaign to improve the number of animal licenses purchased. The BLÜ Group created the “If you love me, license me.” campaign Read More
Ann Abraham
Treasury Management Officer, Bremer Bank -
Tony is quite simply a creative genius. He starts each of his projects by gaining a full understanding of his clients’ needs, requirements and goals. He then draws from his vast experience and industry expertise to create strategic plans to help his clients achieve their goals. He has surrounded himself with a strong, talented and Read More
Kristy Wenz
Owner, Endura Communications -
The BLÜ Group just finished a complete update of our website. We were very pleased with the process and the finished product. The BLÜ Group team made it easy from start to finish. We appreciate that The BLÜ Group made an effort to understand our business and tailored the website to our needs. The process Read More
Nelson Brown
President, J.B. Steel
Our Amazing Clients - Past and Present
3PAdministrators
4 Sisters Wine Bar & Tapas Restaurant
ABEE, Inc.
Access Commercial Real Estate
Advanced Technology Marketing
Advisors Management Group, Inc.
Aline-Set
Allen Dental
American Scrapbook
Ameriprise Financial
Apex Hardwoods
Aquila Corporation
Aquinas Catholic Schools
Batavian Building, LLC
B.A. Burrito
BCA Architects
Benefit Advisors
Bethany Home, Inc.
Body & Sol
Brand Floors
Brilliant Bodywork
Bronston Chiropractic
Bruce Defries Photography
Burger Fusion Company
Caledonia Haulers
Camp Kupugani
Cherry Pickers
Clear Choice Energy Solutions
Coulee Region Bankers Association
Coulee Region Humane Society
Crescent Jewelers
Dairyland Power Credit Union
DBM
Dee’s Auto Care Specialists
Design Cabinetry
DJ Karaoke
Drugan’s Castle Mound
Dublin Square Irish Pub & Eatery
Empire Development & Construction
Features Sports Bar & Grill – West Salem
Fleet XL
Flying Horse Stable
Franciscan Skemp Credit Union
Global Pay Direct
HAB, Inc.
Heartland Financial
Heider Center
Holmen Custom & Collision
HorseSense for Special Riders
HotSpring La Crosse
Imagine Home Improvement
Innerchange Counseling
J.B. Steel
Jahn Transfer
Jenlis, Inc.
Johnson Dental
KATZ Metals
Kujak Orthodontics
La Crosse Coulee Chordsmen
La Crosse County
La Crosse Economic Development
La Crosse Sign Company
La Crosse Technical Consultants
Lakeview Health Center
Lee Johnson Capital Management
Life Notes, LLC
Maggie’s Restaurant
Manny’s Mexican Restaurant
Mcloone Metal Graphics
Midwest Flooring Supply
Mississippi Explorer Cruises
Momentum Financial Group
Nature’s Sippy Cup
O’Brien & Associates
Onalaska Omni Center
Once Upon a Child
Pettibone Resort
Pischke Motors
Plato’s Closet
Point of Grace
Reinhart
River Rocks Coffee
River Steel
Rolling Hills Rehabilitation Center
Russ Hiser Memorial
Schneider Heating & Air Conditioning
Scott Joseph Menswear
Second Chapter
Shenanigans
Simmons Construction
Snap Fitness
St. Croix Lutheran
State Bank of La Crosse
Storandt Farms
String Swing
Style Encore
Sullivan’s Supper Club
That Salad Place
The Brickhouse La Crosse
The Golf Club at Cedar Creek
The Good Fight Community Center
The La Crosse Club
The Neighbors of Dunn County
The Red Giraffe
The Sports Nut
The Wedding Tree
Thomas Roberts, LLC
Three Rivers Golf Association
Three Sixty Realty
Thrive Health Center
Traditions Restaurant
Tri-Quest Charities
Two Beagles Brew Pub
U-Bake
Vantage Architects
Vernon Memorial Healthcare
Wags & Whiskers
Warming Trends
Webster Hardwoods
WeHaKee Camp for Girls
Welshire Capital
West Salem Police Department
WinCraft
Winona Homes
Now’s The Time. Contact Us.
Well here you are. In the Contact Us section. You might as well pick up the phone and give us a call or click the e-mail link below and send us a note. We love talking shop and are here to serve so don’t wait any longer. Do it. Do it!
319 Main Street, Suite 500
La Crosse, WI 54601
P. 608.519.3070
F. 608.519.3075
Career Opportunities
We are always looking for driven and talented people that will make BLÜ a better agency. So send your information to jobs@theblugroup.com and we’ll take a look at it.
Intern Experience
Are you interested in an internship at The BLÜ Group? Past BLÜ CRÜ members have said they learned more in 3 months here than they did in 4 years at school. Now we can’t promise these types of results every time, but we can promise you a wealth of knowledge, a great learning environment, and some kick ass people to hang out with.
Do you have what it takes to join the BLÜ CRÜ? The ball’s in your court. Show us what you can bring to the team. Send your resume and cover letter to info@theblugroup.com and we’ll take a look at it right away.
Experienced Advertising and Design Professionals
The BLÜ Group – Advertising and Marketing is a forward-thinking, full-service, Wisconsin-based advertising agency. Our team is focused on doing whatever it takes to strengthen your brand and grow your business. From small, local businesses to large, national corporations, The BLÜ Group has the experience necessary to help increase your bottom line.
Our team of advertising, marketing, and branding professionals are experienced in a variety of areas. These include: Market Research, Brand Platforms, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Corporate Identity, Direct Marketing, Catalog Design, Website Design and Development, Media Planning and Buying, Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), E-mail Marketing, and Social Media.
Contact us today about your unique situation and let’s begin a discussion on how we can help you achieve your goals.