It doesn’t matter what type of business you’re in, marketing is important for continued growth. If you’re selling something, you need advertising to let people know about your products. If you’re a service provider, you need to reach out and present your services to find new clients. Using this three-step marketing process will help to […]
Creating content that grabs the attention of your prospective clients is the difference between a website that is effective in generating business and one that doesn’t do much at all. Fortunately, with a little planning, you’ll find that pulling together the content for your website build isn’t that difficult. Here are some things to think […]
Search engine optimization, or SEO, is an ongoing process. It takes time to see gains in your organic search ranking, but your results could also be slowed down due to a few common SEO mistakes. By partnering with the right marketing agency to develop your SEO strategy, you can avoid these common pitfalls and ensure […]
When prospective customers search for services, one of the first things they will see are reviews from previous customers. As a business owner, you want any potential customers to have the best impression of your company. This is where online reputation management comes into play. Keep reading to see the multiple ways online reputation management can benefit […]
Social media has become a beneficial marketing tool for large and small businesses alike. It’s effective for both increasing website traffic and engaging customers. Before you dive into an organic social media campaign, read through these dos and don’ts of social media marketing to give your brand the boost it needs. Do Have A Strategy Before you […]
When you’re writing content for your website you want it to be relevant to your target audience. You also want to be sure it is appearing in search results. Using Search Engine Optimization (SEO) facilitates this by increasing visibility. Let’s cover some ways you can create SEO-friendly content. Keyword Research Before writing your content, the […]
Social media marketing isn’t just for sharing a photo of your entrée or a selfie at the beach. For business owners, it’s a powerful tool for promoting your brand, driving traffic to your website and establishing a reputation that your competition can’t ignore. As the founder of two full-service digital marketing agencies, I’ve helped countless […]
The new year is the perfect time to take a fresh look at your website. While you probably work with small parts of your website every day, resolving to dig in a little deeper and update your website more broadly will pay dividends for the year ahead! There are many ways to do this. You […]
The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then […]
As a business owner, you invest a lot of time and money to ensure your business’ online presence is stellar, so a bad Google Review posted online can be a business owner’s nightmare. Google’s search algorithm will pull reviews posted on Google, but will also pull reviews from Yelp, Facebook, and other platforms as well. If […]
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