We’re all reviewers. Every time we buy a product, see a movie, watch a show, play a game or go to a restaurant, we review it. Much of the time we aren’t reviewing deliberately. It’s a thought in our head or an offhand comment to a friend like, “That movie was lame.” Sometimes if an experience…
It seems silly that anyone might think or argue that graphic design isn’t an extremely important part of any business, but it is very important and we’ll explain why below. Design creates trust. The majority of today’s business is conducted online in some way. Most first impressions of a company are created by visiting their website.…
Many consumers today don’t even leave their homes to make everyday purchases. That’s made it even more challenging for businesses to build customer relationships. You no longer get that face-to-face interaction that can be so important in developing trust and brand loyalty. So, where do businesses turn now to build customer relationships? Well, most everyone…
By now all businesses should be aware of the importance of a content marketing strategy. It’s not a luxury, but a necessity. For years, the term ‘Content is King’ has been a hot buzzword in business marketing, and there’s a good reason why. When building out your strategy it’s important to remember that content is…
When it comes to converting your leads into customers, positive online business reviews impact the trust consumers have in your business. According to the 2018 BrightLocal survey, consumers read an average of 10 online reviews before feeling able to trust a local business. More and more consumers are looking at review sites to help them…
Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words — last chance — compelled me to click, and subsequently purchase, from…
Not long ago, coming up with a 5, 10, or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind. But today, thanks to advances such as artificial intelligence and new digital technologies, many B2B business owners find their industries changing…
While social media continues to evolve such as in terms of the popularity of certain platforms, the ways in which social media algorithms prioritize content and the types of content users want to engage with, brands need to recognize that the business of social media is still built on community and human-to-human engagement. In other…
Pay-per-Click is continuously evolving in tandem with the dynamism of internet marketing. Each year, programs such as Google Ads and Bing Ads give marketers brand new tools to target and convert customers more efficiently than before. Here are some of the 2019 PPC trends to pay attention to and maintain a competitive edge going forward:…
Done right, social media marketing has the potential for immense success. It’s a surefire way to reach your audience where they spend most of their online time. It’s also an opportunity to establish and spread your brand voice, getting your unique product or service in front of the right people at the right time. And yet,…