With so many platforms, apps and integrations to choose from, most people don’t know where to start when it comes to creating a successful website for their business. Regardless of the approach, there are six components that every business website should have. 1. Good Design Among the first things on your task list is to…
Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to…
For those of you that don’t know me, my name is Bryce Ries. In a few days I will be graduating with a bachelors in Marketing from the University of Wisconsin – La Crosse. My time has come to leave BLU and I think it is fair that I let everyone know how awesome the…
Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available today. While return…
There are a lot of factors that go into a customer’s decision to make a purchase from your company. And nowadays, when it’s fast and easy to make purchases online without ever connecting with a sales rep, the internet does the selling for you — and that can have a huge impact on if a…
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’s the thing, though: with great power comes…
If you own a business or manage a website of any kind, you likely want traffic to it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website. Is SEO Needed for Every Type of Business? In most cases, yes! If your…
For some business owners, email marketing may seem obsolete. With the prevalence of social media, and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you…
Spring is in the air and it’s time to put a fresh coat of paint on those dusty social media accounts. So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your profiles even more important. Even if you post regularly, keep up…
Yesterday I had an experienced businessman/entrepreneur call me to discuss helping him advertise a new product he invented. Since my communication style is built around asking a lot of questions we talked about how he came up with the idea, what he was anticipating for production costs, and what type of research he had done…
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