In this day and age, if your company has a website, you have a security risk. Did you know that about 30,000 sites are hacked a day? On average, a website is hacked every 5 seconds. Keep in mind – there is no such thing as 100% safe and secure. However, the more locked doors and…
You may have heard of the 80/20 rule for social media, but is your business practicing it? If you aren’t practicing it, you could be alienating your audience. At the end of the day, social media is about building relationships. Of course, you have to take advantage of the platform to sell as well, but…
Marketing has always been a shifting and evolving landscape and increasingly technology is leading the way when it comes to reaching consumers. It’s important to stay ahead of the trends and take advantage of new marketing opportunities as they emerge. As we look forward to 2018, here are some emerging marketing trends to consider putting…
Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet…
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the…
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will…
One decision you’ll have to live with for a long time is the domain name of your website. You may have some ideas, but what should you keep in mind when you sit down to register one? What will resonate most on the web? What should you avoid? Maybe, you’re starting a new company, a…
Every time someone visits your website, they have a user experience – or UX. A UX is a user’s general attitudes and emotions about a website. Elements of a good UX include how well a website functions across all devices, the value of a website’s content, overall aesthetics, and many other components. Are people excited to get…
Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. Fortunately, we’ve condensed the most important social media best practices you need to know into one easy-to-skim list. When you…
The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year. Many of our clients have asked questions about SEO, specifically about how to improve their page ranking on certain keyword terms (more on those pesky terms in a minute). There are numerous components for…
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