As you’re launching or rebranding your small business, you may not think much about the importance of your logo. However, in the digital age, having a memorable logo is more valuable than ever. Digital Marketing is highly visual, so a good logo design can make all the difference for your company. Working with skilled graphic […]
Why is it important to have a website as part of your online marketing strategy? Here’s just one reason: currently there are close to 4 billion internet users per year, and that number grows at a steady pace. If your business doesn’t have a website, you’re making it difficult for potential customers to find you. Even more […]
It doesn’t matter what type of business you’re in, marketing is important for continued growth. If you’re selling something, you need advertising to let people know about your products. If you’re a service provider, you need to reach out and present your services to find new clients. Using this three-step marketing process will help to […]
Creating content that grabs the attention of your prospective clients is the difference between a website that is effective in generating business and one that doesn’t do much at all. Fortunately, with a little planning, you’ll find that pulling together the content for your website build isn’t that difficult. Here are some things to think […]
When designing a website, how do you make sure useful information about your business is reaching your target audience? It goes far beyond designing a visually appealing and functional website. Keep reading to see the best website navigation practices that can benefit your site visitors and improve user experience. Organize Your Website Navigation When planning and […]
In the era of digital marketing, having a great website isn’t optional for small businesses. Your business needs a website that’s easy to use and presents a professional image for your company. Whether you’re looking to revamp an existing site or build a site for a brand-new business, The BLÜ Group can help. We specialize in […]
Search engine optimization, or SEO, is an ongoing process. It takes time to see gains in your organic search ranking, but your results could also be slowed down due to a few common SEO mistakes. By partnering with the right marketing agency to develop your SEO strategy, you can avoid these common pitfalls and ensure […]
When prospective customers search for services, one of the first things they will see are reviews from previous customers. As a business owner, you want any potential customers to have the best impression of your company. This is where online reputation management comes into play. Keep reading to see the multiple ways online reputation management can benefit […]
Social media has become a beneficial marketing tool for large and small businesses alike. It’s effective for both increasing website traffic and engaging customers. Before you dive into an organic social media campaign, read through these dos and don’ts of social media marketing to give your brand the boost it needs. Do Have A Strategy Before you […]
When you’re writing content for your website you want it to be relevant to your target audience. You also want to be sure it is appearing in search results. Using Search Engine Optimization (SEO) facilitates this by increasing visibility. Let’s cover some ways you can create SEO-friendly content. Keyword Research Before writing your content, the […]
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