Digital marketing, simply put, cannot be ignored. If you want to go where the people are, you need to be active online. The influence of the digital landscape, or ‘cyberspace,’ has been steadily growing since the 1990’s, and now, just a few decades later, it is a major virtual environment for the vast majority of…
In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience…
Buffer recently teamed up with Social Media Week to collect data from over 1,700 social media marketers for its State of Social Media 2018 Report. According to Buffer, the purpose of the report is to understand social media marketing trends for 2018 and beyond. Marketers from businesses of varying sizes and industries were surveyed to identify how companies…
Often, deciding whether to focus your marketing efforts online or offline can be a dilemma. According to data from the US government, while a whopping $354 billion was generated through online commerce in 2016, an even mind-blowing $4.5 trillion was generated offline. Experts keep saying that the Internet is the future and that soon the bigger portion…
The holiday season is coming for us whether we are ready or not. Some of you may be the shoppers that travel to the mall after Christmas Eve dinner, but your last-minute attitude towards holiday shopping won’t work well if carried it over to the holiday marketing world. When it comes to maximizing your holiday sale…
Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail of your logo will influence people who see it. That’s why nothing should be arbitrary. In fact, it’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to…
As a business owner, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. Check out the following 5 reasons why your business should invest in Google AdWords. 1. You pay for quality and strategic clicks.…
Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can…
While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website is always up…
Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.…