Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the…
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will…
One decision you’ll have to live with for a long time is the domain name of your website. You may have some ideas, but what should you keep in mind when you sit down to register one? What will resonate most on the web? What should you avoid? Maybe, you’re starting a new company, a…
Every time someone visits your website, they have a user experience – or UX. A UX is a user’s general attitudes and emotions about a website. Elements of a good UX include how well a website functions across all devices, the value of a website’s content, overall aesthetics, and many other components. Are people excited to get…
Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. Fortunately, we’ve condensed the most important social media best practices you need to know into one easy-to-skim list. When you…
The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year. Many of our clients have asked questions about SEO, specifically about how to improve their page ranking on certain keyword terms (more on those pesky terms in a minute). There are numerous components for…
Facebook will boost a video’s organic reach if it deeply engages viewers, so video content needs to grip our audiences from start to finish. If your video didn’t captivate your audience, Facebook could squash the video’s organic distribution. To maximize audience engagement, Hubspot put together these 6 psychology-backed hacks for making engaging videos and capturing an…
You have an amazing brand, and you want to maximize your customer engagement via Instagram. But how should you go about doing it? With over 700 million monthly users, Instagram is a veritable gold mine for engagement, helping businesses to connect with their customers and increase sales without having to fork over a fortune for…
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017…
There are so many real, substantial businesses that currently have problematic web hosting and domain strategies. We want to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we? Mistake #1: Spending more money on business cards than your web host It boggles my mind that a…
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