Online reviews are an increasingly important part of the modern business landscape. With seemingly everyone using platforms like Yelp, Google, and Facebook, it’s easier than ever for customers to share their experiences with a business, whether positive or negative. As a result, online reviews can have a significant impact on a business’s reputation and bottom […]
As we approach the end of 2022, it’s important for businesses to start thinking about the state of their online presence for the coming year. One key aspect of this is your website. In today’s digital age, your website is often the first point of contact between your business and potential customers. As such, it’s […]
What percentage of cars produced in the United States currently come with a manual stick shift transmission? About 1 percent. It makes sense. Why think when you don’t have to? This mentality is not unique to the auto industry. It is directly analogous to how the brain works regarding decision-making. The Brain Systems The brain […]
Ah, the coveted first page on Google. It’s so desirable that the phrase has become a buzzword. From organic SEO to PPC management, learning how to promote your business on Google can be a full-time job! Showing up on the first page of a relevant Google search is like the treasure marketers and companies are pursuing, […]
With so many customers doing everything online these days, it’s crucial for businesses to maintain their online reviews to preserve their positive reputations. The first thing a potential customer will see when they look up your business online is your Google Business Profile, which includes customer reviews. Through online reputation management, you can leverage good […]
When it comes to online PPC advertising, Facebook and Google steal the show. This is where most marketers are allocating the vast majority of their budgets (and for good reason). But it’s a mistake to totally ignore Instagram. In fact, Instagram advertising could become your secret weapon, if you know how to use it. Instagram […]
For a long time now, video has been, and continues to be, the most popular and compelling kind of content among consumers, and this fact hasn’t escaped marketers’ notice. According to Wyzowl’s report, “The State of Video Marketing 2022,” 86% of businesses surveyed have incorporated video into their marketing strategy, and yet 16% have not […]
It’s now well recognized how difficult the pandemic has been for workers. A Conference Board survey of workers from September 2021 found that more than three-quarters of US respondents reported stress and burnout as big challenges to being at work, versus 55% six months earlier. And working hours have risen higher during the pandemic than they have in […]
For many entrepreneurs, marketing can seem overwhelming, with more questions than answers. Where should we start? How much money should we spend? Should we hire an agency or keep things internal? How will we know if we are getting a return on our investment? The thought of it alone can be exhausting. For a startup, […]
Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. 71% felt their marketing strategy was critical to the survival of their business. Lets […]
Say hello to Tony Roberts, our CEO and Director of New Business Development.
