The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017…
There are so many real, substantial businesses that currently have problematic web hosting and domain strategies. We want to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we? Mistake #1: Spending more money on business cards than your web host It boggles my mind that a…
Facebook is about to open the ad gates on Messenger. The messaging app, with 1.2 billion monthly active users, is going to start showing ads in its home tab. Facebook had been testing these homepage messages on Messenger overseas, and will now unleash them on U.S. audiences, the company announced on Tuesday. Messenger is one…
It’s interesting to note that some of the busiest gas stations in town aren’t operated by energy companies at all. Instead they are outlets of large grocery and retail chains that reward their customer’s other business by offering discounts at the pump. While some of these supermarkets aren’t that competitive or distinctive from their competition…
Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from…
You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: 1. Be Authentic Sure, you’ve come home to an absolute mess before. But not like this. The front door swings open and you find that…
It would be wonderful if businesses could keep all of their customers forever. Obviously, this would lead to long-term sustainable growth and immense success. Unfortunately, this is wishful thinking at best. Assuming every customer cannot be retained, then the next best thing is for a business to retain the majority of its customers—and indeed its…
Snapchat, the ephemeral photo, video, and messaging app, was released in 2011. Since then, the mobile application has grown its base to over 166 million daily users, representing 31.6% of the U.S. social networking share. By the end of 2017, Snapchat is projected to generate $895.5 million in advertising revenue, up from $340 million in…
With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use e-mail marketing to reach their audience and drive revenue. But do the stats back this up? Here are 10 eye-opening e-mail marketing stats that prove e-mail marketing is a valuable…
Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you’re not keeping score, it’s likely that your spelling and grammar mistakes aren’t going unnoticed. While internet slang — lol, ttyl, wtf — is changing the…
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