Every social media channel is different. Each one has its own guidelines, different post types, and more that need to be navigated by your social media team. All of this information can be incredibly overwhelming. Fortunately, we’ve condensed the most important social media best practices you need to know into one easy-to-skim list. When you…
The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year. Many of our clients have asked questions about SEO, specifically about how to improve their page ranking on certain keyword terms (more on those pesky terms in a minute). There are numerous components for…
Facebook will boost a video’s organic reach if it deeply engages viewers, so video content needs to grip our audiences from start to finish. If your video didn’t captivate your audience, Facebook could squash the video’s organic distribution. To maximize audience engagement, Hubspot put together these 6 psychology-backed hacks for making engaging videos and capturing an…
You have an amazing brand, and you want to maximize your customer engagement via Instagram. But how should you go about doing it? With over 700 million monthly users, Instagram is a veritable gold mine for engagement, helping businesses to connect with their customers and increase sales without having to fork over a fortune for…
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original. Then 2017…
There are so many real, substantial businesses that currently have problematic web hosting and domain strategies. We want to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we? Mistake #1: Spending more money on business cards than your web host It boggles my mind that a…
Facebook is about to open the ad gates on Messenger. The messaging app, with 1.2 billion monthly active users, is going to start showing ads in its home tab. Facebook had been testing these homepage messages on Messenger overseas, and will now unleash them on U.S. audiences, the company announced on Tuesday. Messenger is one…
It’s interesting to note that some of the busiest gas stations in town aren’t operated by energy companies at all. Instead they are outlets of large grocery and retail chains that reward their customer’s other business by offering discounts at the pump. While some of these supermarkets aren’t that competitive or distinctive from their competition…
Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from…
You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: 1. Be Authentic Sure, you’ve come home to an absolute mess before. But not like this. The front door swings open and you find that…
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