Done right, social media marketing has the potential for immense success. It’s a surefire way to reach your audience where they spend most of their online time. It’s also an opportunity to establish and spread your brand voice, getting your unique product or service in front of the right people at the right time. And yet,…
Showing up on the first page of popular search engine results will do wonders for a brand’s inbound marketing and brand visibility efforts, yet getting their web pages and online content in this coveted position can be a real challenge. Indeed, the competition for favorable search engine results pages (SERP) is thicker than ever, as…
Consumers are more mobile than ever, and they use their smartphones and other connected devices to research and shop for products and services. Every day, the Google search engine produces results for over 3.5 billion searches. Reaching those customers requires digital marketing tools and strategies like Google Ads. The potential for success is high with…
In an age where digital content is king, it is more critical than ever that your company has a website that both looks good and is able to bring in new business. However, your website will not be able to do either of these things if it’s outdated. While your website may seem functional, if…
Email. The digital marketing tactic that just won’t go away. Experts have been calling for its death for years. And yet, here it is, still generating a 44:1 return on investment, according to one study. How you get there is a different story. The average person receives more than 100 emails every single day, and let’s be…
Social media is growing and changing every year. Due to scandals in 2018, 2019 is the year that social media networks need to regain the trust of their users. With advertisers taking advantage of different social media platforms, they also need to gain this trust. With so many advertisers, the trustworthy influencer marketing sector is increasing,…
Digital marketing, simply put, cannot be ignored. If you want to go where the people are, you need to be active online. The influence of the digital landscape, or ‘cyberspace,’ has been steadily growing since the 1990’s, and now, just a few decades later, it is a major virtual environment for the vast majority of…
In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience…
Buffer recently teamed up with Social Media Week to collect data from over 1,700 social media marketers for its State of Social Media 2018 Report. According to Buffer, the purpose of the report is to understand social media marketing trends for 2018 and beyond. Marketers from businesses of varying sizes and industries were surveyed to identify how companies…
Often, deciding whether to focus your marketing efforts online or offline can be a dilemma. According to data from the US government, while a whopping $354 billion was generated through online commerce in 2016, an even mind-blowing $4.5 trillion was generated offline. Experts keep saying that the Internet is the future and that soon the bigger portion…