It’s interesting to note that some of the busiest gas stations in town aren’t operated by energy companies at all. Instead they are outlets of large grocery and retail chains that reward their customer’s other business by offering discounts at the pump. While some of these supermarkets aren’t that competitive or distinctive from their competition…
Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from…
You may not know it, but your dog is a marketer and a darn good one at that. Here are three marketing lessons you can learn from man’s best friend: 1. Be Authentic Sure, you’ve come home to an absolute mess before. But not like this. The front door swings open and you find that…
It would be wonderful if businesses could keep all of their customers forever. Obviously, this would lead to long-term sustainable growth and immense success. Unfortunately, this is wishful thinking at best. Assuming every customer cannot be retained, then the next best thing is for a business to retain the majority of its customers—and indeed its…
Snapchat, the ephemeral photo, video, and messaging app, was released in 2011. Since then, the mobile application has grown its base to over 166 million daily users, representing 31.6% of the U.S. social networking share. By the end of 2017, Snapchat is projected to generate $895.5 million in advertising revenue, up from $340 million in…
With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use e-mail marketing to reach their audience and drive revenue. But do the stats back this up? Here are 10 eye-opening e-mail marketing stats that prove e-mail marketing is a valuable…
Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you’re not keeping score, it’s likely that your spelling and grammar mistakes aren’t going unnoticed. While internet slang — lol, ttyl, wtf — is changing the…
Consumers may like to think that they are happily clicking along the virtual aisles, looking to make purchases that that they put some “thought” into, but in reality – they’re at the mercy of their own psychological triggers. What’s ending up in their shopping cart has a lot more to do with clever “neuromarketing” than…
Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option — it’s a…
Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become…
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