What To Post When You Don’t Know What To Post

Even the most creative teams run into roadblocks. One day you’re on a roll with content creation—and the next, you’re staring at your screen wondering what to post to social media.

It’s a common challenge. Between juggling day-to-day operations, algorithm changes, and increasing pressure to “always be publishing,” many businesses hit a wall when it comes to generating fresh content ideas.

The good news? You don’t need to reinvent the wheel every time. If you’re wondering what to post, there are proven, evergreen content categories you can lean on to maintain consistency, support your SEO, and reinforce your brand identity—without burning out.

At The BLU Group, we help businesses build sustainable content strategies that make planning easier and more effective. Here are some high-impact content ideas to add to your rotation.

1. Client Testimonials And Reviews

When you’re unsure what to post to social media, let your customers do the talking. Testimonials are powerful trust-builders, especially when they’re authentic and specific.

Ideas:

• Create a branded graphic with a client quote
• Post a short video or reel with client feedback
• Turn longer reviews into case studies or carousel posts

Pro tip: Positive reviews also support your SEO when featured on your website, especially when marked up with review schema. Sharing them on social extends that visibility.

2. Frequently Asked Questions (FAQs)

Think of all the questions your team answers weekly. Each of those is an opportunity for a content post.

Ideas:

• One-question-per-post FAQ series
• “You asked, we answered” video Q&As
• Carousel breaking down complex questions into easy answers

Not only does this help fill your content calendar, but it also supports your organic traffic strategy. Answering FAQs in plain language helps Google serve your content to users actively searching for those exact questions.

3. Behind-the-Scenes Content

When in doubt, show your audience how the sausage gets made. People love seeing the human side of your business.

Ideas:

• Team member spotlights
• “A day in the life” reels or stories
• Candid shots of workspaces, brainstorming sessions, or community involvement

This kind of content builds relatability and brand personality—and it’s often easier to create than polished promotional material.

4. Repurpose Blog Content

If you’ve already invested time into writing blogs, squeeze more value out of them by turning them into bite-sized posts.

Ideas:

• Turn blog headers into carousel slides
• Highlight stats or tips as single-image graphics
• Create “In case you missed it” posts that link back to recent blog articles

This repurposing tactic not only solves the what to post dilemma, but also drives traffic back to your website—an essential part of a strong SEO strategy.

5. User-Generated Content (UGC)

Let your customers contribute. UGC builds community and trust, and it’s content you don’t have to create from scratch.

Ideas:

• Repost photos customers tag you in
• Create a monthly “fan feature” slot
• Encourage hashtag campaigns or contests

UGC is particularly useful if you’re short on time or budget, and it serves as social proof that your products or services deliver value.

6. Throwback and Milestone Posts

When you’re stuck on what to post to social media, look back instead of forward. Celebrate company milestones, anniversaries, or even how your brand has evolved over time.

Ideas:

• “Then vs. Now” posts showing growth
• Birthday shoutouts for team members or clients
• Timeline graphics of your brand journey

These posts are not only easy to create, but they also make your business feel more established and authentic.

7. Industry Tips and Trends

Establish yourself as a thought leader by commenting on trends or offering practical advice.

Ideas:

• Weekly tip posts related to your service or product
• Commentary on news or industry changes
• Curated content from reputable sources, with your take added

These posts keep your feed informative and help your audience view you as a trusted expert.

You Don’t Need To Post Every Day—But You Do Need a Plan

The key to overcoming the what to post to social media slump is having a flexible framework. Rotate through the content types above and customize them based on seasonality, campaign goals, and audience engagement. And remember: quality and consistency matter more than quantity.

If content planning still feels like a chore, The BLU Group can help. From SEO-driven blog writing to social strategy and creative design, we equip brands with the tools they need to stay visible, valuable, and ahead of the curve.

Need help building a content calendar that aligns with your marketing goals? Contact The BLU Group to learn how our SEO and content services can streamline your strategy. Call 608-519-3070 or visit https://theblugroup.com/contact/ today.