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As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. We as owners believe we know what clients select us based on our company’s values, service and quality. But understanding who is searching for your services and then using […]

Finding your first client is an exciting milestone in a new business, but how do you get there? This step-by-step guide will help you identify, build a relationship with, and close on that person. The first step in launching any business, beyond developing a product, is finding that first customer. And that’s a lot easier […]

Whether you’re a startup or an established brand, marketing never stops evolving. There’s no time to rest as we continue full steam ahead into another new year. Marketing in 2022 will require listening intently to what customers want and being responsive to their needs as competition grows ever-more fierce. Here are five digital marketing strategies […]

Advanced SEO strategies have made it easier to target a specific audience and generate more leads from the internet to your business. To stay ahead of your competition, you need to be improving and adapting your website’s SEO campaign every year. Here are seven ways you can improve your search engine optimization strategy and rankings: […]

Your website is the home of your brand and its messaging. In the setup and design phase, it’s easy to focus on domain names, plug-ins and the back-end setup. These are important considerations, but we need to keep the user experience top of mind. A poor user experience due to website design will impact the […]

No matter what industry you are in, your website isn’t complete without content. Websites contain a variety of content, including written, videos, images and other media. Each piece can play an important role in increasing your credibility, drawing in potential clients and improving your website’s search engine rankings. Yet many business leaders struggle to put […]

As you’re launching or rebranding your small business, you may not think much about the importance of your logo. However, in the digital age, having a memorable logo is more valuable than ever. Digital Marketing is highly visual, so a good logo design can make all the difference for your company. Working with skilled graphic […]

Why is it important to have a website as part of your online marketing strategy? Here’s just one reason: currently there are close to 4 billion internet users per year, and that number grows at a steady pace. If your business doesn’t have a website, you’re making it difficult for potential customers to find you. Even more […]

It doesn’t matter what type of business you’re in, marketing is important for continued growth. If you’re selling something, you need advertising to let people know about your products. If you’re a service provider, you need to reach out and present your services to find new clients. Using this three-step marketing process will help to […]

Creating content that grabs the attention of your prospective clients is the difference between a website that is effective in generating business and one that doesn’t do much at all. Fortunately, with a little planning, you’ll find that pulling together the content for your website build isn’t that difficult. Here are some things to think […]