Yesterday I had an experienced businessman/entrepreneur call me to discuss helping him advertise a new product he invented. Since my communication style is built around asking a lot of questions we talked about how he came up with the idea, what he was anticipating for production costs, and what type of research he had done […]
We don’t buy products, services or companies. Well, we do, but we buy them from people we trust. We all operate in competitive industries. Our prospects can find what we sell just about anywhere. So, how do they decide who they buy it from? They buy from the person they trust. Therefore, people buy from […]
Regional leader in fabrication, cabinet and display manufacturing, and fiber laser cutting, partners with La Crosse, Wisconsin based advertising agency to create a new logo, develop new website, and launch online advertising campaigns. The BLU Group – Advertising and Marketing is proud to announce they have been selected by G&S Machine to design the company’s […]
Planning makes perfect! That’s the phrase, right? Either way, planning ahead gives your social media marketing a leg up. Spending time to craft thoughtful and creative messaging will provide better customer experiences and give your brand a boost in the digital realm. Ready to get started? Read on, and discover our guide to social media […]
No matter the size or type of your business, you’ve likely invested countless hours and dollars into building and establishing your company thus far. And, while business may be going well right now, it’s important to take the right steps to set yourself up for when things start to slow down or level off. If […]
Influencer marketing has gone mainstream. With defined steps to implement it, more and more business and brands are relying on influencer marketing in 2018. According to Linqia’s latest defined steps: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out of digital channels, 44% marketers are planning […]
Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does […]
In the hours following the announcement from Facebook CEO Mark Zuckerberg last Thursday that the social network wanted to focus more on “meaningful interactions” between people, pandemonium struck in the business world. In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including ads. If […]
As we begin 2018, we’ve taken the time to identify the top marketing trends for the year. Apply these concepts to your business and start the new year on the right track. Properly applying these trends to your marketing strategy will improve customer engagement. You’ll also be able to acquire more customers this year. Let’s dive right in. […]
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
