Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]
“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrases searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them. We believe that AdWords – Google’s enormously successful […]
It’s been nearly two years since Instagram switched up its algorithm from showing all posts in reverse chronological order to a more complex, machine-learning driven approach. As soon as the platform announced this change, uproar ensued. (A group of users even spearheaded a Change.org petition imploring Instagram not to move away from the reverse chronological format.) When Instagram […]
Be honest: have you been treating Pinterest as a second thought lately? Hey, we’re not here to judge you. Between Instagram’s recent boom and the panic over Facebook’s ever-changing algorithm, perhaps Pinterest has lost a bit of its buzz in the eyes of marketers. But don’t write off Pinterest just yet. In fact, the numbers don’t […]
So your business made it off the ground, you’re generating revenue, but you’ve hit a roadblock with your company name. Perhaps it’s too niche, or misleading, or tied to a geographic location – what to do? Rebranding a company name requires careful consideration and planning to achieve a successful outcome and take your business to the next […]
In honor of National Email Week this week, we would love to share a few tips on building customer loyalty through email. Customer loyalty is crucial to enhancing your business. Your followers are what keep your business alive, so it is important to keep them satisfied and loyal to you. The key to keeping customers […]
There are approximately 1.8 billion photos uploaded to the internet every single day. It’s no wonder people have invested so much time and effort into trying to make their images stand out on social media. In order to bring your photos to the next level, here are five photography tips for social media success that you should consider […]
Hundreds of millions of active Instagram users every month are posting forty million photos a day on Instagram. Think about those numbers for a few minutes. Now that they’ve sunk in I think we can agree that learning how to use Instagram to best promote your business, product or service is a very, very wise move indeed. The potential […]
With so many platforms, apps and integrations to choose from, most people don’t know where to start when it comes to creating a successful website for their business. Regardless of the approach, there are six components that every business website should have. 1. Good Design Among the first things on your task list is to […]
Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
