Many years ago when I was a young Account Executive working at Ovation Marketing, the agency President, Ralph Heath, made a point to remind everyone that we should be eating Betty Crocker, Smucker’s, and Hickory Farms, drinking Budweiser and all their associated beverages, purchasing our supplies from NEBS, and our insurance from State Farm. His […]
Stop me if you’ve heard this one: Two guys are sitting in a Starbucks. One is tapping away on his Macbook Air. The guy next to him is busy pecking as well, on a keyboard attached to his iPad. Yet only one of these two are considered to be on a “mobile” device. If this were […]
Since Google+ launched a few years ago, the general consensus was that Google+ was not to be taken seriously when compared to the heavyweights of social marketing like Facebook, LinkedIn, Twitter, and Instagram. Basically, Google+ was treated, and is still treated, as a ghost town in the eyes of many big and small businesses. Over […]
From email to social media, there comes a time in everyone’s life when we need to sit up and face the truth about our online selves. And the best way to make us all see the light is with graphs. Danish artists Mikael Wulff and Anders Morgenthaler created the series “Truth Facts” on their comedy website Kind […]
Rating the Big Game’s top ads is an annual rite. From Bud Light’s star-studded best night ever to Ellen’s Beats Music dance party to Audi’s terrifying Doberhuahua, relive the Super Bowl’s most awesome spots. Bud Light: Ian Up For Whatever What do you get when you put together a bachelorette party DJed by Reggie Watts, […]
It was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier. We also saw the launch of Vine, the rise of Snapchat, and the acceptance of social media by the SEC, which said public companies could use these sites to disclose information. And […]
Coca Cola has announced that they will not be spending any money on advertising. Instead, the global company will be spending that money on relief efforts in the Philippines after Typhoon Haiyan. “Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas,” Coca-Cola’s statement on Tuesday read. […]
The seasons are changing here in Wisconsin; the leaves are falling and so is the temperature. However, I have decided not to get too gloomy about the coming snow, and instead take a tip from nature. Change is good; it helps keep things fresh and new. With that in mind, I have been trying out […]
Recently, I was explaining websites to my dad. He had no clue what I was talking about when I brought up hosting and domain names, and why you need them both for your website to work. So, instead of using “tech speak” and throwing out words like server, FTP, and IP Address, I used an […]
Every business owner wants to know where the real value is in social media. By now, most people know that its importance is growing as the trends lean more towards inbound marketing and online communications, but finding the value is still a gray area. Though there are many aspects of social media that hold value for business […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
