As we welcome the new year, it’s time to reevaluate your digital marketing strategy and focus on what’s working—and short-form video content is working. Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate, reshaping how brands connect with audiences. If your business isn’t leveraging these platforms, you’re missing out on a dynamic way […]
LA CROSSE, WI, UNITED STATES– The BLU Group – Advertising and Marketing is pleased to announce the launch of the newly designed and optimized website for Advanced Technology Marketing (ATM). The updated site, ATMInk.com, highlights ATM’s expertise as a Massachusetts-based Manufacturer’s Representative Company providing application engineering and technical sales support across New England. Focused on RF, […]
LA CROSSE, WI, UNITED STATES– The BLU Group – Advertising and Marketing is excited to announce the launch of the newly redesigned and optimized website for SPARTEK, a leader in custom equipment manufacturing for metallizing plastics and other materials. The updated site, SpartekInc.com, provides an enhanced user experience, highlighting SPARTEK’s innovative solutions and extensive industry […]
With the holiday season fast approaching, businesses are gearing up for one of the busiest shopping times of the year. Holiday shoppers are often on the hunt for the best places to spend their time and money, and a business’s online reviews play a huge role in those decisions. In fact, more than 90% of […]
Advertising on X (formerly Twitter) can be an effective way to reach an engaged and fast-moving audience. With over 330 million monthly active users, X offers a platform where businesses can target potential customers through promoted posts, trends, and accounts. Here’s a breakdown of do’s, don’ts, effectiveness, and costs associated with advertising on X. The […]
YouTube advertising is a powerful tool for businesses looking to connect with audiences through engaging video content. With over 2 billion active users, YouTube offers vast potential for reaching a wide demographic. Whether you’re aiming to build brand awareness or drive conversions, YouTube ads can be incredibly effective when done right. This guide will show […]
LinkedIn is an invaluable platform for businesses looking to target professionals, decision-makers, and B2B audiences. Unlike other social platforms, LinkedIn allows advertisers to hone in on a highly specific audience based on job titles, company size, industry, and even seniority levels. This precision makes LinkedIn ads incredibly effective for B2B marketers, recruiters, and businesses selling […]
Advertising on Meta platforms, Facebook and Instagram, can be incredibly effective if done right. With billions of active users globally, these platforms offer brands access to a vast and highly engaged audience. Meta’s detailed targeting options allow advertisers to reach specific demographics, interests, and behaviors, making campaigns more relevant and personalized. Here’s a guide on […]
TikTok has become a powerhouse for digital advertising, offering brands access to a massive, highly engaged audience. With the right approach, businesses can effectively leverage TikTok ads to boost visibility, drive engagement, and increase conversions. Here’s how to advertise on TikTok: 1. Understand TikTok’s Ad Formats TikTok offers several ad formats tailored to various business […]
Snapchat is a unique social platform that allows brands to connect with a younger, mobile-first audience in a creative and engaging way. Advertising on Snapchat can help brands build awareness, drive engagement, and increase conversions, but to do so effectively, it’s important to understand the platform’s unique features and user behaviors. Here are some key […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
