Search Engine Marketing

Traditional marketing methods are not as effective as they once were. 90% of customers find new products and services online with over 50% of them find them on mobile devices like smart phones. Showing up on the first page in web searches on Google, Yahoo, and Bing is no longer a luxury, it is critical to the success of your business.

For those of you who aren’t showing up on page 1 and aren’t satisfied with the traffic trickling in from your current ranking on the search engine results pages (SERPs), there are various strategies to get you to the top and keep you there.

Your website should fulfill much of the sales process, filling your inbox and making your phone ring. If this isn’t happening for you then the search engine marketing experts at The BLU Group – Advertising and Marketing, La Crosse, Wisconsin, can build a custom online marketing campaign designed to not only increase clicks, but ultimately give you the highest quality traffic.

In today’s competitive online market, again that is 90% of people looking for new goods and services, you have to do everything right to succeed. You need a well thought out and well-built website with high-quality content that shows you are an expert in your field, but you also need so much more to succeed. Your great content must be structured to meet Google algorithm guidelines, emphasizing the keywords and phrases you want to be found for online. Remember when writing content for a website you are writing for two audiences; your target market and the search engines bots. On-site search engine optimization consists of much more than just managing content. You must also manage all the meta data, alt, and geo tag information in the backend of the site. As always these will change periodically as Google changes its meta data requirements. This is just one of the reasons your need a company like The BLU Group on your side.

So now you have a website with great content and well managed meta data, but is your website design responsive? It better be if you want to succeed online. Per Google’s Mobilegeddon in April 2015, all responsive websites will be given ranking priority over non responsive websites on smart phones and in all mobile searches. Since more than 60% of all daily searches are done on mobile devices, no one can afford to lose that amount of traffic and still succeed. In today’s marketplace you must have a mobile-friendly, responsive website.

As recently as five years ago getting attention involved traditional advertisement such as radio spots, TV ads, the yellow pages, etc., but none of those things are nearly as effective as they once were. It’s time to move those marketing dollars to where they’ll have the most impact, but just any traffic isn’t enough – you want quality site traffic that will result in the highest conversion rates. You want to attract paying customers or high value prospects. 9 out of 10 of your customers are already waiting for you online!

Creating Unique Strategies To Maximize Results For Your Business

Cookie cutter plans with one program for all customers just doesn’t get the job done. To ensure the best possible results, the La Crosse, Wisconsin based search engine marketing experts at The BLU Group will develop a unique search engine marketing campaign for you. We will first evaluate and analyze your industry, your competition, and your website. Our analytics tools provide data regarding keywords, bounce rates, where your traffic comes from, areas to improve performance, and other key statistics. The continued use of analytics as your campaign unfolds aids our staff in evolving your online marketing plan to meet the always changing search engine requirements for success. And of course, you will be kept in the loop as we monitor and report your campaign’s progress.

In developing your custom search engine marketing campaign we bring all the puzzle pieces together to form the total picture. We use well-chosen keywords and phrases, provide assistance as needed with the quality of your content, social media, online video marketing strategies, etc., with every aspect of the campaign tailored to best suit your industry, your company’s goals, and you brand.

The search engine marketing specialists at The BLU Group – Advertising and Marketing look forward to partnering with you.

Contact us today for a free consultation!

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