Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. Search engines depend on on-site SEO to understand who you are and what goods or services you provide. Without it, you’re invisible. You need to optimize your website and it needs to be done properly, by professionals, to maximize your visibility and keep from making fatal errors. The SEO experts at The BLU Group – Advertising and Marketing, based in La Crosse, Wisconsin, have years of experience in boosting the ranking of our clients.
Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. People searching online depend on the search engine to recommend the “best” businesses and websites based on the keywords or phrases that they enter. It’s unlikely they’ll scroll through multiple search engine results pages (SERPs) in order to find your website, when they’re aware the “better” businesses, according to the algorithms, are on top. If your website isn’t optimized, you are handing your competition paying customers.
“Build it and they will come” does not work in online marketing. There are just way too many other websites you are competing with and they are all jockeying for the first page slots. You have to have the proper search engine optimization and learn ways to market your website, and you need to avoid issues that will negatively impact your ability to move up the SERPs.
These are some common issues that hurt rankings:
- Low quality websites
- Bad image to content ratio
- Slow to load
- Error pages
- Keyword stuffing
- Poor design
- Poor navigation
- Low quality content
- Not enough content
- Excessive Backlinking
- Manipulative “Black Hat” SEO techniques
The SEO experts at The BLU Group starts the process by evaluating your website to make sure you aren’t being penalized for any of these issues and more. Once it’s been assessed, we can begin the process of optimizing your website for maximum visibility. On-site SEO (also referred to as “on page SEO”) will show the search engines what you are about so they can begin the work to classify and rank your website.
We make sure you have the things that help you rank. If you don’t have them, we will add them.
- Quality Content
- Optimized URLs
- Meta Tags
- Meta Titles
- Meta Descriptions
- Alt Tags
- Geo Tagging
This fixes the “backend” of your site, what the search engine bots read to rank you. Our local online marketing services will help you rank well in your target area. SEO is important across the board.
It’s not only the backend that counts. Good optimal on-site SEO also requires that you have valuable content that helps Google and other search engines understand you and rank you authoritatively to help customers find you. The better your content, the higher your authority and rank will be.
Now that your website is in good order you need to work at continuing to add high-quality, optimized content that makes your site more attractive to search engines. High-quality, well-balanced, superior web copy through regular blogging is the first step to shaking off the competition. You can build authority by blogging well and often. A high authority website is just what search engines love. There are many other great reasons why you should blog, and if you don’t have the time or are struggling to do it well enough or often enough, we offer copywriting and blogging services.
You aren’t the only one constantly using your phone or tablet. Over 60% of all searches are performed on a mobile device. If your website isn’t mobile-friendly, you’re losing a huge amount of high-quality website traffic. Search engines will list mobile-friendly sites over sites built to be viewed on a desktop when the search is performed with a smaller screen. You need a mobile-friendly, responsive website.
Your website is competing with thousands of other websites and every one of you wants to be in the first position on the top of the first page of a search engine query. Proper search engine optimization and design will always help your search engine ranking, but it does not guarantee you first page placement. You must have an online marketing plan for your website if you want to be successful.
Our SEO professionals are ready to get you moving up the SERPs.
Contact us for a free consultation so we can help you achieve your online goals.