When people think of SEO, they usually picture keywords, backlinks, and blog content. But one of the most underutilized tools in a strong SEO strategy is sitting quietly behind the scenes: image alt text. Alt text (short for “alternative text”) is more than just a web accessibility requirement. It plays a critical role in helping […]
Social media has become one of the most powerful ways for brands to connect with audiences. But building a strong presence isn’t just about posting often—it’s about striking the right balance between creativity and consistency. Too much creativity without structure can make your message feel scattered, while rigid consistency without fresh ideas can leave your […]
When most businesses think about SEO, they focus on keywords, blogs, and backlinks. But one of the simplest tools for improving local visibility is often overlooked: posting to your Google Business Profile. At The BLU Group, we’ve seen how consistent posting on Google not only engages potential customers but also signals to search engines that […]
The rise of artificial intelligence is transforming industries everywhere, and SEO is no exception. From Google’s AI-powered Search Generative Experience (SGE) to the growing use of AI writing tools, the rules for ranking online are evolving quickly. At The BLU Group, we see AI as both a challenge and an opportunity for businesses that want […]
When people search for your business online, one of the first things they see is your reviews. Whether it’s on Google, Facebook, or industry-specific platforms, reviews have become a digital first impression. Positive feedback builds trust, while negative or unanswered reviews can raise doubts. That’s why review management isn’t just customer service—it’s marketing. At The […]
The BLU Group creates a cohesive logo system for First Lutheran Church, School, and Early Learning Center, building on tradition with modern unity. LA CROSSE, WI – September 8, 2025 /EINPresswire.com/ — The BLU Group – Advertising & Marketing has announced the design and launch of a new suite of logos for First Lutheran Church, First […]
In today’s digital world, most online interactions start on a smartphone. Whether someone is searching for local services, shopping online, or reading your blog, they expect your website to work seamlessly on mobile devices. If it doesn’t, you risk frustrating visitors, losing credibility, and falling behind competitors in search rankings. At The BLU Group, we’ve […]
When it comes to SEO, too many businesses take a one-and-done approach—optimize their website, add keywords, and then move on to the next marketing task. But the truth is, SEO isn’t a box you check off. It’s an ongoing process that requires regular monitoring, updates, and adjustments to stay competitive. Search algorithms evolve, competitors adapt, […]
A Modernized Digital Experience with 500+ Redesigned Pages Enhances Engagement for Students, Faculty, and Alumni. La Crosse, WI – August 25, 2025 – The BLU Group – Advertising & Marketing is proud to announce the successful launch of a new large-scale website for Bethany Lutheran College (BLC), a private liberal arts college in Mankato, Minnesota. […]
Your website is more than a digital storefront—it’s a critical touchpoint in your customer journey and often the very first impression people have of your business. In today’s competitive marketplace, that impression needs to be positive, immediate, and lasting. If your website looks dated, feels clunky, or doesn’t meet the expectations of modern users, you […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
