Google Business Profile Posts: The Overlooked SEO Advantage
When most businesses think about SEO, they focus on keywords, blogs, and backlinks. But one of the simplest tools for improving local visibility is often overlooked: posting to your Google Business Profile.
At The BLU Group, we’ve seen how consistent posting on Google not only engages potential customers but also signals to search engines that your business is active, relevant, and trustworthy. If your profile is stagnant, you’re missing out on a powerful way to boost local SEO.
What Are Google Business Profile Posts?
Google Business Profile (formerly Google My Business) allows businesses to share updates directly on their listing in Search and Maps. These posts can include:
- Business updates or announcements
- Special offers or promotions
- Events or seasonal highlights
- Blog summaries and links
- Photos or team spotlights
When someone searches for your business or related services, these posts appear alongside your core business info, giving users fresh reasons to click, call, or visit.
Why Posting Helps SEO
Signals Activity to Google – Search engines reward businesses that keep their information fresh and accurate. Regular posts show that your profile is active, which can improve visibility in local search results.
Adds Relevant Keywords – Each post is another opportunity to include the terms your audience is searching for. Over time, this helps Google better understand what your business offers and who you serve.
Improves Engagement – Profiles with posts, photos, and updates look more complete and trustworthy. Customers are more likely to interact with an active profile, which in turn can boost clicks to your website.
Best Practices for Google Business Profile Posts
- Post Consistently: Aim for at least once a week to keep your profile active.
- Keep It Short and Clear: Posts should be 100–300 words with a focused message.
- Include a Visual: Add a photo or graphic to make your post stand out.
- Use Keywords Naturally: Write with your audience in mind, not just search engines.
- Add a Call-to-Action: Encourage users to “Learn More,” “Call Today,” or “Visit Us.”
Why This Matters for Your Business
Google Business Profile posts are free, easy to create, and impactful. Yet many businesses ignore them. By posting regularly, you give search engines more signals to rank your business higher, while providing customers with more reasons to choose you over competitors.
At The BLU Group, we help businesses integrate Google Business Profile posts into a broader SEO and content strategy—making sure every update is purposeful and optimized.
Ready to take advantage of this overlooked SEO opportunity? Call 608-519-3070 or contact us online today.
