10 Reasons Your Business Needs E-mail Marketing

With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively.

You’ve likely heard anecdotes about small businesses that use e-mail marketing to reach their audience and drive revenue.

But do the stats back this up?

Here are 10 eye-opening e-mail marketing stats that prove e-mail marketing is a valuable tool for small businesses.

1. Worldwide Usage

E-mail use worldwide will top 3 billion users by 2020.

2. Total E-mails

205 billion e-mails are sent everyday. This figure is expected to grow at an average annual rate of 3%, reaching over 246 billion by the end of 2019.

3. Return on Investment

E-mail has an average ROI of $38 for each $1 spent.

4. Business Growth

Eighty percent of professionals said e-mail marketing drives customer acquisition and retention.

5. E-mail Vs. Facebook

People are twice as likely to sign up for your e-mail as to interact with you on Facebook.

6. Conversion Rate

E-mail conversion rates are higher than social and search combined.

7. Business Communication

Seventy-two percent of consumers prefer e-mail as their source of business communication.

8. Frequency

Sixty-one percent of consumers enjoy receiving promotional e-mails weekly. Twenty-eight would like e-mails to come even more frequently.

9. Transaction Rate

Personalized e-mails deliver 6 times higher transaction rates.

10. Mobile Viewing

Eighty-eight percent of smartphone users actively check e-mail on their phones.

These numbers don’t lie. E-mail marketing will give you the power to attract new customers and keep your existing clients coming back. 

Ready to get started? Give us a call at 608-519-3070 to discuss how we can help you use e-mail marketing to grow your business.