3 SEO Mistakes That Are Affecting Your Business

Video Transcript:

Hi my name is Amanda, and I am the Social Media and SEO Strategist here at The BLU Group – Advertising & Marketing. Today we are going to talk about 3 SEO mistakes that your business’ website might be making that may be drastically effecting your growth and reach to potential customers.

For all of you that don’t know, SEO stands for search engine optimization. It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Google uses an algorithm that organizes these search results for users. The algorithm decides when and where it will show the user your website based on a large number of factors.

By correcting these 3 seo mistakes on your website, you will increase your rankings and show Google that you have a content-rich, user-friendly website.

Mistake 1: Disregarding Mobile

Mobile represent 65% of digital media time for users and users spend 3.3 hours on their phones per day. Not only is mobile where users are consuming content and information, but Google also penalizes your website for not being mobile friendly. Being present purely on desktop is no longer acceptable. So if you do not have a mobile-friendly website, you need to invest in one today.

Mistake 2: Keyword Stuffing

If your pages are stuffed with every possible keyword you can think of Google will think your website is spammy. It also looks unnatural to humans, which will cause them to turn away from your site.

Mistake 3: Ignoring Speed

When we talk about SEO, sometimes speed gets overlooked because it isn’t about keywords or metadata. But it is a very important factor. Nearly half of web users expect a site to load in 2 seconds or less, and they abandon the site if it doesn’t load within 3 seconds. In simple terms, if your website takes 5 seconds to load and your competitor’s website takes 2 seconds to load, assuming all other SEO factors remain the same, Google will rank your competitor’s site above yours. And that means your losing customers.

If you need help creating a mobile friendly website, help optimizing your website, or have other SEO questions. Give us a call at 608-519-3070. We’d love to chat!