Are You Posting To Your Google Business Profile? Here’s Why You Should Be

Most businesses claim their Google Business Profile—but very few are taking full advantage of what it can do. Beyond the basic business hours and location information, posting to your Google Business Profile can significantly improve your visibility in local search, build trust with potential customers, and support your broader SEO strategy.

If your profile is sitting stagnant, you’re missing out on a free and powerful way to reach more people exactly when they’re searching for what you offer.

What Is a Google Business Profile Post?

Google Business Profile (formerly Google My Business) allows you to publish updates that appear in your profile listing on Google Search and Maps. These can include:

• Business updates (new hours, services, policies)
• Special offers or promotions
• Upcoming events or seasonal announcements
• New products or services
• Blog post links or highlights
• Behind-the-scenes photos or team introductions

These posts show up prominently when someone searches your business name or comes across your profile in local results, giving them a reason to click, call, or convert.

Why Posting Regularly Matters for Local SEO

Posting to your Google Business Profile is more than just a social media habit—it’s a local SEO tactic.

Here’s how it helps:

1. Improves Local Search Visibility
   Google rewards fresh, relevant content. By posting regularly, you signal to Google that your business is active and engaged—factors that can help boost your visibility in local search results and on Google Maps.
   
2. Gives Google More Context About Your Business
   Each post is another opportunity to include relevant keywords and phrases related to your services, location, and value proposition. Over time, this helps Google understand exactly what you do and who you serve.
   
3. Keeps Users Engaged and Informed
   If your business hours change for the holidays, you launch a new service, or you’re running a time-sensitive offer, a Google Business Profile post puts that information directly in front of searchers. It reduces friction and builds confidence that your business is current and reliable.
   
4. Enhances Click-Through Rates
   A complete, active profile with relevant posts looks more trustworthy and engaging than a static one. People are more likely to click on listings that show signs of life—and once they land on your site or call, you’re one step closer to conversion.

Best Practices for Posting to Your Google Business Profile

1. Keep It Short and Valuable
   Google Business Profile posts are designed for quick consumption. Aim for 100–300 words that deliver a clear message, update, or offer. Use bullet points and calls to action (CTAs) when helpful.
   
2. Include a Strong Visual
   Photos draw the eye and make your post stand out. Upload clean, relevant images that reinforce your message—whether it’s a product, staff member, or event flyer.
   
3. Use Relevant Keywords
   Incorporate terms that reflect your core services and local area, but do so naturally. Think like a customer: What would they be searching for?
   
4. Monitor Performance
   Use the Google Business Profile dashboard to track views, clicks, and engagement. This insight helps you refine your approach and understand what your audience responds to.
   

What Should You Post About?

If you’re not sure where to start, rotate through a few foundational content types:

• Customer testimonials or reviews
• Answers to common questions (FAQs)
• Staff or team highlights
• New blog post summaries
• Special discounts or limited-time offers
• Community involvement or partnerships

You don’t have to reinvent the wheel. Repurpose content from your website, email newsletters, or social media. Just make sure it’s timely and tailored to your local audience.

Give Your Business a Boost—Right From Search Results

Posting to your Google Business Profile might seem small, but it’s one of the most overlooked tools in your SEO toolkit. When done consistently, it builds visibility, trust, and engagement—all in the places your customers are already looking.

At The BLU Group, we help brands integrate posting to your Google Business Profile into a larger content and SEO strategy. From planning to execution, we ensure your updates are purposeful, on-brand, and optimized for performance.

Need help keeping your profile active and effective? Contact us today and let’s talk. Call 608-519-3070 or visit https://theblugroup.com/contact/ today.