Crazy Town.

If you could pay a dude $10 for the day to hand out flyers for you, would you? How about if he had 2-inch long finger nails and no shoes? Probably not.

Don’t settle for something because it is inexpensive and easy. Inexpensive and easy is sloppy. It scares people away because it shows that you don’t care. It scares people away because when you don’t care about your brand, scary people get a hold of it. Avoid the crazy town and think about how your business choices are representing your brand. Maybe the crazies who get a hold of your brand are no crazier than you? Let’s not hope.