Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

Design Cabinetry, Holmen, Wisconsin, Selects The BLU Group Advertising and Marketing to Develop and Manage Social Media Marketing Program

Regional custom cabinetry company using facebook, Pinterest, Flickr, Twitter, and Google Plus to reach potential customers and engage with them online. The BLU Group’s social media division handling all aspects of current campaigns.

Design Cabinetry, Inc. (, based in Holmen, Wisconsin, recently launched a social media marketing campaign using The BLU Group Advertising and Marketing ( to handle all aspects of the campaign’s development and management. Design Cabinetry, a personalized custom cabinetry design and manufacturing company, specializing in residential kitchen, bath, office, renovation/restoration architectural, and specialty cabinetry, as well as commercial cabinetry, will be using multiple social media networks to connect and engage with current customers and interested prospects.

Launched earlier this month, Design Cabinetry’s social media marketing strategy is based on showcasing the companies work and inspiring people to make their dreams a reality. By reaching out to Design Cabinetry’s key target audience – married women, ages 30-55 – The BLU Group is focusing their efforts on image-driven social networks such as Pinterest, Flickr, and facebook.

“Design Cabinetry has been successful for almost 30 years by creating high-quality, personalized cabinetry and helping people realize the kitchens, bathrooms, etc. of their dreams,” said Tony Roberts, President at The BLU Group Advertising and Marketing. “With changing times and a challenging economy it was time for Design Cabinetry to explore a more targeted and current marketing strategy,” said Roberts. “Social media and our team’s ability to manage the complete program appear to be a great solution and we are already seeing positive results.”

From traditional, contemporary, and early American to craftsman and French country, Design Cabinetry will help customers design specifically for their needs and space. For more information, visit

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients’ brands and growing their business through traditional and non-traditional mediums. For more information, visit or connect with them on Facebook and Twitter.