9 Innovative Ways to Excite Your Customers
Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find new ways to get customers excited.
Excitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. Sports fans, for example, are so engaged they frequently describe their beloved team as part of their personality. This is the ultimate brand engagement.
By 2020, customer experience will overtake price and product as the key brand differentiator. And yet, only 58 percent of executives have a formal engagement program. Companies must adopt a customer engagement strategy or get left behind. Here are 9 innovative ways business leaders can excite their customers in the ultra-connected digital age.
1. Share behind-the-scenes content.
Taking customers behind the scenes humanizes companies. This can be as simple as sharing employee stories on social media, or it can be a complex, immersive experience.
Disney offers “Behind the Scenes” tours to guests to engage customers in the “magic” of Disney. These tours present an unseen side of the company, demonstrating how Disney is changing the world through agriculture research or by valuing minority causes. The tours reinforce the Disney brand while providing visitors with a once-in-a-lifetime experience.