How to Keep Up with Trends in your Industry
No matter what type of business you own or what industry you are in, staying up to date on what’s trending is very important. If you are in the food industry, you have to stay up to date on FDA regulations and new trends to better improve your products. If you are a local restaurant or business, you need to keep on the watch for current events, and actual events that are happening in your local area.
Here are some tips and suggestions to make sure that you are always on top of the latest news in your industry.
1. Sign up for E-Newsletters
A great way to stay up to date on what’s happening in your industry and find news in general is through e-newsletters. Most publications have them, and send out updates regularly straight to your inbox.
2. Browse through your Social Media Feeds
My favorite place to get current on trending topics is through my social media feeds. Customize your feeds so that you are following like-minded individuals and influencers (a great place to do this is LinkedIn). On LinkedIn, you can follow different groups and get notified when an important update is posted, and also, if you are following relevant people, your feed should be full of great information.
3. Get Google Alerts
Google Alerts are also a great way to stay up to date. You can customize which topics and keywords you want to get alerts for and Google sends you email updates when they find new content (webpages, blog posts, articles, etc.) about that subject. I like to use it for social media updates. I monitor subjects like: Facebook, Instagram, Social Media, etc.
4. Watch Podcasts
Not only are podcasts educational and sometimes entertaining, they can also be a great way to stay current. Find a podcast relevant to your industry and make it a point to tune in every week to that podcast.
5. Make Trendspotting a Part of your Daily Routine
Now that you have all of the resources to become a trendspotter, you must make a habit of it. Set aside 15 minutes per day to go through your Google Alerts, or browse through your social media feeds.