Mobilegeddon is Here! Is Your Website Ready?

After a whirlwind week last week of building multiple mobile sites for our clients at The BLU Group – Advertising and Marketing, Mobilegeddon is finally here. Today is the day that Google started rolling out their mobile-friendly update. If you haven’t heard, this update will have a major impact on search rankings of your website in mobile search results. As stated by Google in a blog post today, “Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.” This update will only affect a website’s search rankings on mobile devices, and only applies to individual pages, not whole websites. It also affects a websites search results in all languages globally. Google still uses a variety of signals to rank your website in search results, including their mobile-friendly update. “The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query,” says Google in a blog post about the mobile-friendly update. Wondering if your website is mobile-friendly? Use the Google Mobile-Friendly Test to check individual pages and use the Mobile Usability report in Webmaster Tools. If your site isn’t mobile-friendly, you may see a decrease in mobile traffic. The good news is that it can be fixed. Even though the “deadline” is April 21, you can still build a mobile site. Once your mobile site is built, Google will automatically re-index your pages. If you want them to re-index it faster, use Fetch as Google with Submit to Index. Your site pages will then be treated as mobile-friendly pages by Google. If all the talk of mobile sites is overwhelming, or you don’t know where to start, give us a call at 608-519-3070 or shoot us an e-mail at We’ll have your mobile site up and running in no time.