Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

The BLU Group Hires Liz Johnston to Lead Social Media Marketing Programs

New and existing clients’ brands to benefit from 24/7 management of social media networks and campaigns. Facebook, Twitter, Google+, Pinterest, and YouTube to serve as primary outlets.

The BLÜ Group – Advertising and Marketing (TheBLUGroup.com) is proud to announce the hiring of Liz Johnston, Social Media Maven. Ms. Johnston joined the team on May 21, 2012 and will be serving as the agency’s lead social media specialist to help clients strengthen their brand and grow their business through a variety of social networks. In her new position, Ms. Johnston will be responsible for developing social media marketing strategies, creating and enhancing social media pages, program implementation, managing relationships, monitoring all communication, and creating new campaigns for small-medium sized businesses throughout the United States.

“Our agency is experienced with managing numerous social media campaigns and we have a team dedicated to running all aspects of our clients’ social media programs.” said Tony Roberts, President at The BLU Group – Advertising and Marketing. “With the addition of Liz, we now have a point person for all things social media.” said Roberts. “To engage our clients’ base, we need to send out quality information and we need to do it at the right times. Figuring out when, what, and how often to post content, what social media platforms are best for our clients to utilize, who to engage with and how to do it, handling criticism and complaints, and determining what strategies are working to accomplish their goals, are all part of everyday considerations when running a successful social media campaign. This can be extremely overwhelming for people, especially with the numerous responsibilities and tasks associated with running a business. We’re here to help.”

Social media marketing is not something that can be done successfully if companies do not approach it strategically and only do it when they have time. It requires a dedicated and on-going effort by people that understand a company’s brand, know what it takes to develop a strong, integrated inbound marketing program, and have the talent and experience to deliver positive results.

About The BLU Group – Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.