The Power of Mornings – Part 1

alarm clockMost of us are familiar with the usual morning rush; rush to get ready, rush to get your kids off to school, rush to beat traffic. If we’re lucky we get a cup of coffee down before we’ve started taking calls and responding to e-mails. But what if mornings didn’t have to feel like this? A few months ago I started seeing articles popping up everywhere about the benefits of waking up earlier. Whether the people profiled in the articles used the extra hours in the morning to work out, catch up on national or industry news, or hit the office early, they all seemed to have one thing in common; they had incredibly productive days. As an Account Executive at The BLU Group – Advertising & Marketing I’m always looking for ways to increase my productivity and work more efficiently, so I admit my curiosity was peaked. But let’s not get carried away. These people were waking up at 4:30 – 5:00am. Could it be worth it? Advertising is all about testing to see what works, so I’ve decided to conduct a little experiment.  For one week I will begin my work day at 7:00am, approximately one hour before my office opens, to find out if this simple change really does make a difference. Stay tuned for my follow-up post next week to find out whether I see a huge increase in productivity or if my snooze button gets the best of me.