Top Reasons Why Your Website Should Have a Blog
Does your business have a blog? Blogging sometimes gets overlooked by business owners because they think, “I have an awesome website, and I’m active on social media, why do I need a blog?” That is why I am writing this post today. Here are the top reasons why your website should have a blog:
1. Blogs Bring More Visitors to Your Website
Having a blog that’s affiliated with your website helps more customers find you. Most of your target customers who don’t reach your website by typing your URL in directly will find you through a search phrase they enter on Google.
Since each blog post you publish creates a separate web page on your site, blogging gives you an ever-expanding opportunity to be found by more searchers looking for a solution to a problem that your product or service can help them with.
Regularly updating your blog with quality, informative content also sends out a positive signal to Google that you’re a business who’s engaged and working to provide your customers with the best experience possible. Blog content that hits it off with your readers has the opportunity to move your website higher in the ranks on the search engine results page and be found by even more highly qualified customers.
2. Blogs Help You Build Trust with Your Target Audience
Many business owners may be a little intimidated to start a blog. After all, what do you write about? How often? How many words? You may not know it now, but you actually already have the basics down. The advanced knowledge of your product or service is all you need to start a successful blog for your business.
If you’re not sure what to write about, start by forming topics that address the questions you get asked the most. These are likely topics that your target customers search online frequently, too.
Frequently publishing posts that answer the questions and concerns that your target customers have allows your business’ blog (and by association, your business) to become your customers’ go-to source for helpful content. As your blog builds trust with online searchers and more visitors find your blog and navigate to other parts of your website, your website as a whole in turn builds trust with Google.
3. Blogs Help Your Website Generate Leads
Check out another business’ blog and you’re bound to see a colored button or hyperlinked line of text that catches your eye at the end of the post. Known as calls to action (CTAs), these standout messages help interested readers further pursue your business’ offerings. They may link over to your Contact Us page, a landing page to sign up for a consultation, your product inventory or shop (if you’re an eCommerce store), or another high-value content offering that will help you generate leads, such as an eBook or checklist that requires the reader to fill out a form to download.
Each and every one of your blogs can and should contain a compelling CTA that will entice interested buyers to take that next step in the purchase process.
4. Blogs Help to Increase Your Brand’s Exposure and Open the Conversation Door
One of the beautiful things about blogging is that great content from your blog can help fuel your company’s social media initiatives too. Tweeting out a new blog using hashtags or sending a monthly round-up newsletter that highlights top blog posts and news allows you to get the most mileage out of your content and become a familiar name and face to more customers.
Enabling social sharing buttons for each post makes it easy for interested readers to share your content with others, extending your brand’s reach even further.
Blogs also allow you to tap into customer feedback and give your readers a say in future topics. By enabling a comments section or posing a follow-up question for readers to answer at a blog’s end, you have the opportunity to connect with your customers on an individual basis and get a better feel for what they’d like to see in future posts.