As the calendar year winds down, most businesses focus on finishing strong, with holiday promotions, final reports, and year-end goals. But before you look ahead to 2026, there’s one crucial step that often gets overlooked: a comprehensive marketing audit. An end-of-year audit is not about starting over; it’s about taking a clear, data-backed look at […]
The holiday season is the busiest time of year for many businesses, and one of the most competitive. Whether shoppers are looking for last-minute gifts, restaurant reservations, or local services, their searches often start with one phrase: “near me.” That’s where local SEO comes in. At The BLU Group, we’ve seen how optimizing for local […]
As the year winds down and the season of giving begins, gratitude naturally takes center stage. But in business, giving back means more than just saying “thank you.” It’s about acting on gratitude, investing in your community, earning trust, and building a reputation rooted in integrity and care. At The BLU Group, we’ve seen firsthand […]
As the year winds down and the season of giving begins, gratitude naturally takes center stage. But in business, giving back means more than just saying “thank you.” It’s about acting on gratitude, investing in your community, earning trust, and building a reputation rooted in integrity and care. At The BLU Group, we’ve seen firsthand […]
Search engine optimization isn’t only about publishing new content, it’s also about maintaining what’s already on your site. While many businesses focus on producing fresh articles and landing pages, older blog posts can quietly lose value over time. Algorithms change, keywords evolve, and audience behavior shifts. What ranked well two years ago may no longer […]
The holiday season can often represent both the busiest and most competitive period of the year for many businesses. Digital ad space becomes more crowded, consumer attention spans shorten, and every brand seems to be running its biggest campaign yet. While some companies may thrive in this environment, others can find their efforts diluted if […]
Billboards are one of the few advertising formats that meet people in the real world, outside of their phones and computers. They’re bold, visual, and impossible to scroll past. But with only a few seconds to capture attention, the design has to do more than look good—it has to tell a story at a glance. […]
Digital marketing is more competitive than ever. With countless businesses fighting for attention across search engines, social feeds, and inboxes, audiences are overwhelmed with information. What cuts through the noise isn’t more data or louder ads—it’s stories. At The BLU Group, we believe storytelling is the difference between forgettable campaigns and ones that truly resonate. […]
Every brand has a story to tell—but some of the most valuable insights don’t come from your marketing team. They come from your audience. Social listening is how businesses capture those conversations and turn them into strategy. At The BLU Group, we help clients use social listening to understand customer needs, anticipate trends, and strengthen […]
When people think of SEO, they usually picture keywords, backlinks, and blog content. But one of the most underutilized tools in a strong SEO strategy is sitting quietly behind the scenes: image alt text. Alt text (short for “alternative text”) is more than just a web accessibility requirement. It plays a critical role in helping […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
