No matter the size or type of your business, you’ve likely invested countless hours and dollars into building and establishing your company thus far. And, while business may be going well right now, it’s important to take the right steps to set yourself up for when things start to slow down or level off. If […]
Influencer marketing has gone mainstream. With defined steps to implement it, more and more business and brands are relying on influencer marketing in 2018. According to Linqia’s latest defined steps: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out of digital channels, 44% marketers are planning […]
Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not […]
In the hours following the announcement from Facebook CEO Mark Zuckerberg last Thursday that the social network wanted to focus more on “meaningful interactions” between people, pandemonium struck in the business world. In Facebook’s effort to reduce news feed noise, posts from friends and family now have even more priority over posts originating from Business Pages, including ads. If […]
As we begin 2018, we’ve taken the time to identify the top marketing trends for the year. Apply these concepts to your business and start the new year on the right track. Properly applying these trends to your marketing strategy will improve customer engagement. You’ll also be able to acquire more customers this year. Let’s dive right in. […]
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage […]
We are excited to introduce our new summer interns, Stephanie Murtos and Paige Lofald. Watch this video to learn a little bit about them! We said farewell and good luck to our Marketing Intern, Paige Lofald. Paige has been helping out at BLU since June 2017 and has assisted in several projects. Thanks for all […]
Check out these practical tips to enhance your LinkedIn profile. TIP 1: START WITH THE “WHY” AND ASK YOURSELF THIS QUESTION It can be hard to talk about yourself in glowing terms. This can make it hard to write a LinkedIn profile, which is why everyone defaults to thinking of it and using it as […]
Most local business owners are aware that positive online reviews are good for business, but over the years, we’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews as much […]
Instagram has just released a significant update: Instagram Stories Highlights and Archive! Now, you can create permanent collections of Instagram Stories that will live on your Instagram profile. These curated stories are called “Instagram Stories Highlights,” and brands are already loving this hot new feature. But that’s not it! There’s also a new Instagram Stories Archive, […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
