Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you’re not keeping score, it’s likely that your spelling and grammar mistakes aren’t going unnoticed. While internet slang — lol, ttyl, wtf — is changing the […]
Consumers may like to think that they are happily clicking along the virtual aisles, looking to make purchases that that they put some “thought” into, but in reality – they’re at the mercy of their own psychological triggers. What’s ending up in their shopping cart has a lot more to do with clever “neuromarketing” than […]
Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option — it’s a […]
Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become […]
Businesses can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications can save precious time and money while also enhancing business strategies. By commanding a system to do multiple functions at the same time, marketers are able to maximize their tasks, increasing […]
Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]
Google and Siri may have started voice search, but Amazon Echo really got the ball rolling. When it was launched in 2015, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about it. Yet this turned out to be no Furby. In December 2016, […]
Facebook has spent the better part of a year copying key aspects of Snapchat’s products; now it seems Snapchat is returning the favor. The “camera company” announced earlier this week that it is revamping the way users search for Stories—the daily photos and videos that people and brands post to their accounts—as well as opening up […]
Video Transcript: Hi, my name is Amanda Maurer and I am the Social Media & SEO Strategist here at The BLU Group – Advertising & Marketing. Today I will be talking about 4 tips to enhance your business’ social media profiles. All social media strategies need to start with the optimization of your social profiles. Your profiles are usually […]
A/B testing is a great way to find out what converts. You choose one variable to focus on, and send two different versions to discover what increases email opens, clicks, sales, and more. You never know what could lead to off-the-charts conversions. In this post, you’ll learn nine different A/B tests you can run in […]
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