The latest Instagram update on December 20th, 2017, has new editing tools and features including holiday stickers, hands free video, and unlimited text. Updates to Instagram continue to look very similar to Snapchat. But Instagram has also added helpful functional tools that may be better than Snapchat’s options. This could definitely help Instagram compete with […]
For the past 13 ½ years The BLÜ Group – Advertising and Marketing has been helping small and medium sized businesses in various industries throughout the country grow their business. During this time we have learned a lot about how they operate, what makes them successful, and strategies to help them grow. We have also […]
What’s the most important part of your branding? You guessed it… your logo. How do you know if your logo is depicting the image you want for your business? Here are 8 signs that it’s time to redesign your logo. Your cousin’s daughter, who took an art class in 6th grade, designed your logo. A […]
It’s not often that you see the word “fun” and “algorithm” in the same sentence. But think about this: Google has been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool. I mean, they get us our […]
When doing social media for a company, all of the posts should be relevant. Take into account your target audience and the goal you have in mind for your posts. Meyer also addresses personal branding and how to avoid coming off as “big-headed.” His answer is simple — be yourself. Authenticity is key to successful […]
In today’s marketing, content is everything. Content creation tools enable you to make engaging, unique content that delivers your message to your target audience. Thanks to these 10 free content creation tools, it’s easier than ever to create and share amazing content without investing in expensive imaging software. They’re definitely worth checking out. 1. Canva – […]
It’s time to get your local business in on the Halloween action. After all, by the very nature of trick-or-treating, Halloween is all about bringing the neighborhood together. Here are some fun Halloween marketing ideas for small businesses. Dress Up Your Store You don’t have to be selling costumes to deck out your store for […]
E-mail is one of the top ways to reach customers and prospective customers. There are many different ideologies when it comes to the most effective email marketing techniques, but there are some tried and true basics that apply across the board. I’ve tested several strategies over the years managing the email newsletters and lists for […]
The best in the business launched marketing campaigns around this summer’s Olympic games. Not only are they fun to watch, they can teach us smaller businesses how to draw the same emotions out of our potential customers. #1. Coca-Cola This Olympic season, Coke screened their famous Super Bowl commercial “Together is Beautiful” in conjunction with […]
Going into this experience I really had no clue what to expect. Since I had just finished up my Freshman year at the University of Minnesota Twin Cities, I was (and still am) unsure of what I want to do with the rest of my life. In high school I was very involved in DECA and I […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
