It would be wonderful if businesses could keep all of their customers forever. Obviously, this would lead to long-term sustainable growth and immense success. Unfortunately, this is wishful thinking at best. Assuming every customer cannot be retained, then the next best thing is for a business to retain the majority of its customers—and indeed its […]
In this video, Kelly, our 2017 Spring intern, discusses her marketing and graphic design internship and gives some advice to other students who are looking to intern at an advertising agency. To learn even more about Kelly and her internship experience, watch her welcome video here:
Snapchat, the ephemeral photo, video, and messaging app, was released in 2011. Since then, the mobile application has grown its base to over 166 million daily users, representing 31.6% of the U.S. social networking share. By the end of 2017, Snapchat is projected to generate $895.5 million in advertising revenue, up from $340 million in […]
With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use e-mail marketing to reach their audience and drive revenue. But do the stats back this up? Here are 10 eye-opening e-mail marketing stats that prove e-mail marketing is a valuable […]
Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you’re not keeping score, it’s likely that your spelling and grammar mistakes aren’t going unnoticed. While internet slang — lol, ttyl, wtf — is changing the […]
Consumers may like to think that they are happily clicking along the virtual aisles, looking to make purchases that that they put some “thought” into, but in reality – they’re at the mercy of their own psychological triggers. What’s ending up in their shopping cart has a lot more to do with clever “neuromarketing” than […]
Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option — it’s a […]
Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become […]
Businesses can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications can save precious time and money while also enhancing business strategies. By commanding a system to do multiple functions at the same time, marketers are able to maximize their tasks, increasing […]
Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
