Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using. Millward Brown Digital surveyed more than 1,000 consumers in three generations (millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964) […]
Google will be changing their algorithms on April 21 and websites that are not mobile-friendly (phones and tablets) will be negatively impacted in search results. What will this mean for you and your business? Scope of the Update If you’re aware that Google already considers mobile usability as part of its ranking calculations, you might wonder […]
Do your company’s website, hours, and address show up right away when people Google you…or at all? If not, you’re missing out on big business and Google wants to help you fix the problem. The tech giant announced a major new small business initiative called Let’s Put Our Cities on the Map. The aim is […]
Whether you work in an advertising agency like I do or in another field that is constantly changing, it is imperative that you take the steps necessary to avoid getting complacent on the job. Complacency leads to mediocrity and professional boredom – two traits that will get you replaced – either by your client or […]
This article is originally from Just Creative. We loved it so much we wanted to share. This article has been contributed by Haley Osborne. Focusing content on current trends and newsworthy stories keeps you at the forefront of what’s hot as well as at the front of your customer’s requirements. Of course, the trick is […]
What if logos were responsive like websites? What if they changed based on what size they were, or what context they were used in? Crazy talk right? Not really, there’s been talk in the design community for a while about responsive logos. What is a responsive logo? They’re logos, like websites, that change (not just […]
Social media has become a permanent part of our lives—and now, even our legacies. Facebook’s Legacy Contact feature gives users control over what happens to their accounts after they pass away, offering peace of mind to both users and their loved ones. What Is a Legacy Contact? A legacy contact is a person you designate […]
How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to gain momentum, while others necessarily lose ground. But in spite of talk about Facebook killers, that behemoth and its top competitors are not going anywhere. […]
A few weeks ago, Facebook announced that as of January, organic reach for businesses trying to promote themselves on the platform will approach zero. In other words, Facebook has made it clear that in order to reach your customers, fans, and anyone else who has “liked” your business on its platform, you’ll have to pay […]
It happens to everyone; sitting at your desk, you realize that you lack any motivation whatsoever to get any work done. Good luck being productive when this motivation slump hits hardcore, infecting your entire office. The only long-term fix for a lack of motivation is to find the motivation killers in your workplace and eradicate […]
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