They say that communication is the key to success, and in an advertising agency, that success is often contingent upon relaying accurate and complete information about the client’s brand, the competitive market, and the project’s objective from the account services team to the creative team. To do this effectively, a creative brief is used as […]
Tending my garden is one of my favorite things to do in the summer. I could spend an entire day weeding, watering, dead-heading flowers, pruning, harvesting, etc. It is so exciting to see the vegetables and flowers that I’ve been tending to since April are thriving. It’s also highly irritating when I see that some […]
Life is hectic by itself, but if you throw in an upcoming vacation, a wedding to plan for, or a huge presentation to give, the crazy walls can start crashing around you. It’s important to stay organized, and keep your sanity, amongst all the clutter that surrounds our lives. Technology can be a real friend […]
Summer has a way of begging us to get out from behind our desks and disconnect. For me, the sheer thought of some sunshine and temps in the 80s can instantly put me in a good mood. It’s no surprise then that I try to take full advantage of the warm months to cram in […]
They’re only 3.5 inches by 2 inches (usually) but those few inches are prime real estate. They introduce future customers / clients to not only you but your brand as well. How well are they representing and explaining the who, what, and where of you and your brand? Are they doing a great job or […]
Let’s face it; no matter how creative you are, or how good you are at writing, you will run into writer’s block at some point in your career. And it sucks. There are many different ways that you can try to coax creativity out of your brain, like Lucy touched on in her blog post Three […]
In December of last year my boyfriend of six years, best friend, and partner in crime popped the question and asked me to be his wife. After a couple weeks on cloud nine we finally came back to earth and realized we should probably get starting planning this wedding. While I had no idea whether […]
Targeted direct marketing campaign with special offers still going strong weeks after being mailed. Hundreds of postcards being redeemed weekly at B.A. Burrito’s three locations in Western Wisconsin. Who says direct mail is dead? Nobody at The BLU Group Advertising and Marketing (TheBLUGroup.com) or B.A. Burrito (baburritoco.com) that’s for sure. The reason is due to […]
They’ve been popping up more and more in newspapers, magazines, clothing, point of purchase displays, leave-behind materials, and a bunch of other places. No longer just in black and white, they’re now showing off their pixels with rounded edges, colors, logos, and even textures. They’ve been around for a while, but are they here to […]
Recently, I watched an episode of Kitchen Nightmares with two restaurant owners who appeared to be off their rockers. It ended up being the first show that Chef Ramsey walked away from, after realizing the owners were just too difficult to work with. I thought the nightmare would end with the show, but they decided to keep […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
