Depending on the time of year, we can have anywhere from one to three (or more) interns in the office at The BLU Group – Advertising and Marketing. We have interns who are here to learn about social media management, graphic and web design, and account management. The difficult part of having interns is helping […]
Growing your business and increasing profit margins is hard work, especially in the small business sector. One of the ways to succeed in this area is to add new clients on a consistent basis. New clients mean new projects plus added revenue and profit. However, businesses and agencies alike often focus too much effort on […]
Let’s face it; no one likes to be criticized. When managing a social media page (or multiple pages), you can expect to get your fair share of negativity and rude comments from fans. You may even have bad days where all you feel like doing is drop-kicking your computer and calling it quits. But before […]
As a design intern at The BLU Group, I have learned much more than I ever anticipated. With only a graphic design minor at UW-La Crosse, I was not getting a lot of exposure to the world of graphic design. My graphics classes just scratched the surface with everything involved in graphic design, and I […]
Design inspiration can come from anywhere – fellow designers, nature, music, art, blogs, packaging, etc. One of my favorite places to go to get design inspiration is, believe it or not, my inbox. I have a bunch of e-newsletters that I have signed up for that I use to take a break from my day […]
“If you want something done right, you have to do it yourself”. We’ve all heard this quote before and for many Account Executives and Project Managers, these words are part of their everyday mantra. Completing a task yourself ensures it is done to your clients’ satisfaction and in their time frame. You also know the […]
By now, I’m sure you’ve heard of the growing popularity of Pinterest for personal and business use. It’s currently the third most popular social network (behind Facebook and Twitter) with 28 million visitors each month. More importantly, Pinterest ranks as the #14 source for generating website traffic. With all the social networks, search engines, and […]
The steps for providing good customer service get plenty of attention, and you can find thousands of articles, books, and blog posts explaining what the perfect formula is. But for professionals pushing ahead in a competitive market, who want to grow the brand of the company and their personal brand, they have to go well […]
When was the last time you looked at your website? I mean, really looked – as in go through every page, read every word, click every link, and look at it as someone who hasn’t used it before. It’s important to go through your website and check these things at least once a month. That […]
Is it time for your logo to have an overhaul? Over the past several years there have been a lot of corporate logo redesigns. Some were very successful and some were flops. No matter the success or failure, each company that embarked on the journey of a logo redesign did so for specific reasons. There […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
