Email marketing remains one of the most effective ways to reach customers, build relationships, and drive sales — but only when done correctly. In a world where inboxes are overflowing with promotional emails, personalized emails are the key to standing out and increasing engagement. Generic, one-size-fits-all emails are no longer enough. Customers expect brands to […]
Social media is one of the most powerful tools businesses have for building brand awareness, driving traffic, and engaging with customers. But with so much content competing for attention, it’s not enough to simply post — you need to capture your audience’s attention quickly and motivate them to engage. The key to success lies in […]
Online reviews have become one of the most powerful influences on consumer behavior. In a world where people have endless options at their fingertips, customer reviews can make or break a business. According to a study by BrightLocal, 98% of consumers read online reviews for local businesses. Online reviews are more than just digital word-of-mouth […]
A well-designed website is one of the most powerful tools for your business’s marketing. It’s often the first impression potential customers have of your brand — and first impressions matter. Research shows that it takes just 0.05 seconds for visitors to form an opinion about your website. If your site feels outdated or difficult to […]
LA CROSSE, WI, UNITED STATES — The BLÜ Group – Advertising and Marketing is excited to announce the launch of the newly designed and optimized website for Marca Technologies, a leader in innovative metallizing and coating solutions. The new website, MarcaCoating.com, highlights the company’s advanced services, precision engineering capabilities, and commitment to delivering custom solutions that […]
Creating high-quality content takes time, effort, and resources. So why use it just once? Content repurposing allows you to breathe new life into existing materials, expanding their reach and effectiveness. By adapting your content for different platforms and audiences, you can amplify your message, save time, and maximize your marketing ROI. What is Content Repurposing? […]
Email marketing remains a cornerstone of effective communication. With inboxes more crowded than ever, standing out requires a thoughtful and strategic approach. Whether you’re nurturing leads or building brand loyalty, these best practices can help your business unlock the full potential of email marketing. Focus on Quality, Not Quantity Gone are the days of blasting […]
As digital marketing continues to evolve, businesses must adapt to keep up with the latest trends. For companies that thrive on local customer engagement, leveraging Local SEO and geofencing can make all the difference. These strategies enable you to connect with customers right when and where they need you, driving foot traffic and boosting sales. […]
LA CROSSE, WI, UNITED STATES — The BLU Group – Advertising and Marketing is thrilled to announce the launch of the newly redesigned and optimized website for J.B. Steel, a leading structural and steel fabricator based in Tucson, Arizona. The new site, JBSteel.net, blends exceptional visual appeal, integrated video, and a project-focused design to showcase J.B. […]
As we welcome the new year, it’s time to reevaluate your digital marketing strategy and focus on what’s working—and short-form video content is working. Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate, reshaping how brands connect with audiences. If your business isn’t leveraging these platforms, you’re missing out on a dynamic way […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
