Email marketing remains one of the most cost-effective digital marketing channels—yet it’s also one of the most misunderstood. Many businesses follow outdated “best practices” that, instead of improving results, quietly sabotage them. From rigid rules about subject lines to misconceptions about how often you should hit send, these myths keep brands from reaching their full […]
When it comes to marketing, creating fresh content from scratch every single time can be exhausting. But here’s the truth: you don’t have to. Repurposing content—transforming an existing piece into new formats—can extend its lifespan, reach new audiences, and save valuable time. The key? Doing it without making your audience feel like they’ve seen it […]
When someone clicks on your website, you have only seconds to make a good impression. But if your pages load slowly, those seconds disappear before your content even appears. Page speed isn’t just a technical metric—it’s a major factor in user experience, search engine rankings, and your ability to turn visitors into customers. At The […]
It’s official: Google is now indexing Instagram posts. That means your Instagram content—images, captions, and profile data—can now appear in search engine results. This marks a major shift in how brands should approach both their SEO strategy and their social media content. For years, Instagram content existed largely in a silo. Posts had limited visibility […]
In the ever-evolving world of Google Ads, marketers are constantly evaluating which campaign types deliver the best results for their goals. One of the most common questions we hear today is: “Should I be running a Performance Max campaign or a standard Search campaign?” The answer depends on your business goals, how much control you […]
The 4th of July is more than fireworks, backyard barbecues, and patriotic playlists—it’s a goldmine for marketing inspiration. Every year, brands light up feeds and inboxes with bold colors, time-sensitive promotions, and community-focused content. But here’s the secret: you don’t have to wait until July to tap into that same energy. Many of the tactics […]
When most people think about building a website, they picture visual design and development—the layout, the colors, the functionality. But in reality, a truly effective website involves far more than just what users see on the screen. Whether you’re launching a new site or planning a redesign, it’s important to understand what’s included in a […]
When businesses think about website design, they often prioritize aesthetics, functionality, and brand voice. But one critical piece is still overlooked too often: web accessibility. More than just a legal requirement, web accessibility is about designing and developing websites that can be used by everyone—regardless of physical ability, cognitive level, or the device or assistive […]
When it comes to SEO, most businesses focus on keywords, backlinks, and content creation. But there’s another powerful—and often overlooked—tool in your SEO arsenal: internal linking. Done right, internal linking can improve your rankings, enhance crawlability, and guide visitors seamlessly through your sales funnel. At The BLU Group, we’ve seen firsthand how strategic internal linking […]
Even the most creative teams run into roadblocks. One day you’re on a roll with content creation—and the next, you’re staring at your screen wondering what to post to social media. It’s a common challenge. Between juggling day-to-day operations, algorithm changes, and increasing pressure to “always be publishing,” many businesses hit a wall when it […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
