Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up […]
In the last decade plus that I have been working in the search engine optimization industry (SEO), I have been fortunate enough to come into contact with many small business owners looking to build a brand on the Web. Since the small business owner’s first priority is to run their business and not to be an SEO […]
Twitter is looking to strengthen its relationship with advertisers by launching brand pages that will be unveiled today as part of a more comprehensive redesign. Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that […]
Next year is going to be the best ever for your business. But only if you enhance your company’s usage of the following three words: knowledge, reassurance and conversations. 1. Knowledge The tendency is to hoard knowledge is a seductive one. It makes us harder to replace, enables greater leverage, increases promotability and gives us a competitive advantage. But a […]
Looking back over 2011, mobile marketing has been one of this year’s hottest topics. The use of text messaging has jumped through the roof, as well. People now use text messaging as basic one-on-one or group communication more frequently than actually picking up the phone and making a call. This behavior requires us to expand […]
I was reading Martin Lindstrom’s new book, Brandwashed, and this quote really struck me as being relevant to digital advertising: “We’re sick and tired of picture-perfect babies and flawless models. Why do we love YouTube videos so much? Because they’re imperfect, amateurish, and the people in them remind us of us.” This is why, in […]
5 Helpful Tips When Creating A Marketing Plan Chances are if you’re a small business owner, you’re right in the middle of putting together your marketing plan for the upcoming year (if you have yet to begin, you’d better get started!). A well thought out marketing plan developed now will not only lay out your […]
Remember What the Trend? Back in May 2009, Ad Age was the first to report on the genesis of the site, which serves as a sort of crowd-sourced trend definition service for the Twittersphere. It launched in February of that year when a young British technologist named Matt Mayer, who works in Shanghai at web/iPhone development studio […]
Time is money, especially for small businesses on the hustle. It’s important to properly manage time and accurately log actions. It keeps employees (and yourself) accountable. These five timekeeping apps will help your business keep track of time. Use timers on individual tasks and make sure your whole team is as efficient as possible. These […]
Professional inspiration can come from anywhere, even the unlikeliest of places. This month, I was inspired by a rapper imparting business advice to startups. Hip-hop historian, music technologist and founder of hip-hop band Stetsasonic, Glenn K. Bolton—also known as Daddy-O—recently spoke about the parallels between budding hip-hop artists and startups during his presentation at Geekend 2011, a […]
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