I was reading Martin Lindstrom’s new book, Brandwashed, and this quote really struck me as being relevant to digital advertising: “We’re sick and tired of picture-perfect babies and flawless models. Why do we love YouTube videos so much? Because they’re imperfect, amateurish, and the people in them remind us of us.” This is why, in […]
5 Helpful Tips When Creating A Marketing Plan Chances are if you’re a small business owner, you’re right in the middle of putting together your marketing plan for the upcoming year (if you have yet to begin, you’d better get started!). A well thought out marketing plan developed now will not only lay out your […]
Remember What the Trend? Back in May 2009, Ad Age was the first to report on the genesis of the site, which serves as a sort of crowd-sourced trend definition service for the Twittersphere. It launched in February of that year when a young British technologist named Matt Mayer, who works in Shanghai at web/iPhone development studio […]
Time is money, especially for small businesses on the hustle. It’s important to properly manage time and accurately log actions. It keeps employees (and yourself) accountable. These five timekeeping apps will help your business keep track of time. Use timers on individual tasks and make sure your whole team is as efficient as possible. These […]
Professional inspiration can come from anywhere, even the unlikeliest of places. This month, I was inspired by a rapper imparting business advice to startups. Hip-hop historian, music technologist and founder of hip-hop band Stetsasonic, Glenn K. Bolton—also known as Daddy-O—recently spoke about the parallels between budding hip-hop artists and startups during his presentation at Geekend 2011, a […]
Hey, Mark Zuckerberg! You look like a billion bucks, buddy! Actually, make that 24 billion bucks. Meanwhile, you, dear reader, look like … $125, give or take a few greenbacks. Those numbers are based on The Wall Street Journal’s report last week that Facebook is finally getting serious about floating an IPO in the second quarter of […]
Fifteen years ago, in all his giggly and shaky glory, Tickle Me Elmo took over. The hottest toy of the 1996 holiday season caused shoppers to turn vicious, inspired a whole new kind of black market (the $35 dolls sold at a several-thousand-dollar markup) and sparked a salacious scandal. During Tickle Me Elmo’s epic reign, Tyco—the toy company behind the mega-craze—saw its […]
Foursquare is looking to increase its visibility on the web by introducing new sharing buttons for publishers that will appear side-by-side with the Facebook “Like” and Google’s “+1” buttons in some cases. The buttons are being launched in partnership with Frommer’s Travel, Eater.com, Time Out New York, Time Out Boston, Time Out Chicago, Time Out […]
Most companies invest in employee handbooks. These valuable resources detail rules, regulations, mission statements, policies and expected conduct. But they often ignore what might be the most important company knowledge—marketing. Any employee that comes into contact with a customer or client is performing a marketing function. Do they know how to represent the organization accurately […]
City Specific Websites Created to Increase Backlinks and Position Company for Future Growth in the Midwest and Southwestern Regions – Website Traffic Already on the Rise. The BLU Group – Advertising & Marketing recently launched twenty-one (21) new websites to strengthen their search engine optimization program, enhance their backlink strategy, and begin their entry into […]
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