Quick-response codes are everywhere these days, even the soccer field. This fall, a squad of London footballers shaved the back of their heads in the design as a promotional stunt. But consumers are not nearly as excited about QR codes as marketers are. The codes are a great idea in theory. They let marketers make […]
It’s that time of year when we dust off our crystal ball and forecast what marketers, media and agencies can expect in 2012. We lay out some tantalizing possibilities, such as Coors Light’s taking the No. 2 beer slot and the blossoming of “multisensory” foods, and provide insight into some ramifications of the presumed initial […]
Location-Based Services Partner for Scale Foursquare partnered with AmEx; Shopkick went with the CW. Location-based companies proved great at raising capital but not so great at getting a mass of consumers to check in to locations on an ongoing basis. Two of the leading players wisely evolved their strategy. AmEx now rewards Foursquare check-ins at […]
People who read newspapers’ digital content tend to be younger, better-educated and more affluent than the print audience for newspapers, according to a new national survey of 5,034 households by Pulse Research conducted from July-September of this year. The research confirms newspapers’ success in building a substantial, and desirable, online audience. Pulse found that the […]
Succeeding in today’s ever-changing business world demands that you stay ahead of your competition. If you’re running a business, you probably already understand this. But how do you pull it off? Here are six ways to take advantage of lucrative opportunities your competitors miss. Obsess over your competitors To take advantage of opportunities, watch everything […]
For big brands, Google+ is probably a good investment—but is Google+ an efficient use of time for small businesses? Google unveiled Google+ brand pages in November, enabling businesses and brands to join its social network. Since then, big brands—including Pepsi, Macy’s and Toyota—have jumped on the Google+ bandwagon, creating yet another hub page for their content-hungry fans. We reached out to […]
Outdated logos are not bad, but irrelevant logos (and those that were poor to begin with) could be. Is your brand ready for the New Year or does it need an update? Is your brand still relevant to your consumers or is there starting to be some disconnect? How do you start a brand update? […]
Facebook is “winning the battle for eyeballs and advertising in the internet display arena,” according to a report by Enders Analysis. While Google is still “the king of internet advertising” with greater global reach than the social network, Facebook’s more dynamic growth, and rising rates of engagement and usage, suggest it will continue to dominate the display […]
Many a business owner, concerned about the lack of success in their chosen trade, has cried into the night, “Why oh why is nobody buying? The doodads I sell are of the finest quality and fairest price!” Besides the possibility that the bottom completely dropped out of the doodad market, the reason a business owner […]
Ever wonder what makes people successful? I’d be surprised if you answered no. I have yet to meet a person that doesn’t wonder what it takes to be a big-time success. What is so different for successful people? How did they get where they are? Why are you where you are in your life? It’s […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
