Your brand is everything. It’s what people think of when they see you, your logo or one of your products. It’s also what can make or break you in business. Are you doing everything you can to protect it? Perhaps you think you are…but sometimes you can hurt your brand unintentionally by making one of […]
My Time at The BLU Group My name is Melissa Hubanks and I am currently a senior at the University of Wisconsin – La Crosse pursuing a Major in Marketing and a Minor in Professional and Organizational Communication. I am expected to graduate in December of 2012 with a Bachelor of Science. Like other students, […]
O.co Pulls Back “I think if it all works really nicely, you’ll just see Overstock.com fade away and O.co take its place.” That was CEO Patrick Byrne speaking in the first half of the year. “We were going too fast, and people were confused, which told us we didn’t do a good job. … We’re […]
If you haven’t been living under a rock for the past couple months, you’ve probably at least heard of Pinterest, a social bulletin board where people can easily post visuals they’d like to save and share. Pinterest has built up an impressive following in the stylish scrap-booker set in a short period of time. Marketers […]
Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up […]
In the last decade plus that I have been working in the search engine optimization industry (SEO), I have been fortunate enough to come into contact with many small business owners looking to build a brand on the Web. Since the small business owner’s first priority is to run their business and not to be an SEO […]
Twitter is looking to strengthen its relationship with advertisers by launching brand pages that will be unveiled today as part of a more comprehensive redesign. Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that […]
Next year is going to be the best ever for your business. But only if you enhance your company’s usage of the following three words: knowledge, reassurance and conversations. 1. Knowledge The tendency is to hoard knowledge is a seductive one. It makes us harder to replace, enables greater leverage, increases promotability and gives us a competitive advantage. But a […]
Looking back over 2011, mobile marketing has been one of this year’s hottest topics. The use of text messaging has jumped through the roof, as well. People now use text messaging as basic one-on-one or group communication more frequently than actually picking up the phone and making a call. This behavior requires us to expand […]
I was reading Martin Lindstrom’s new book, Brandwashed, and this quote really struck me as being relevant to digital advertising: “We’re sick and tired of picture-perfect babies and flawless models. Why do we love YouTube videos so much? Because they’re imperfect, amateurish, and the people in them remind us of us.” This is why, in […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
