For big brands, Google+ is probably a good investment—but is Google+ an efficient use of time for small businesses? Google unveiled Google+ brand pages in November, enabling businesses and brands to join its social network. Since then, big brands—including Pepsi, Macy’s and Toyota—have jumped on the Google+ bandwagon, creating yet another hub page for their content-hungry fans. We reached out to […]
Outdated logos are not bad, but irrelevant logos (and those that were poor to begin with) could be. Is your brand ready for the New Year or does it need an update? Is your brand still relevant to your consumers or is there starting to be some disconnect? How do you start a brand update? […]
Facebook is “winning the battle for eyeballs and advertising in the internet display arena,” according to a report by Enders Analysis. While Google is still “the king of internet advertising” with greater global reach than the social network, Facebook’s more dynamic growth, and rising rates of engagement and usage, suggest it will continue to dominate the display […]
Many a business owner, concerned about the lack of success in their chosen trade, has cried into the night, “Why oh why is nobody buying? The doodads I sell are of the finest quality and fairest price!” Besides the possibility that the bottom completely dropped out of the doodad market, the reason a business owner […]
Ever wonder what makes people successful? I’d be surprised if you answered no. I have yet to meet a person that doesn’t wonder what it takes to be a big-time success. What is so different for successful people? How did they get where they are? Why are you where you are in your life? It’s […]
Your brand is everything. It’s what people think of when they see you, your logo or one of your products. It’s also what can make or break you in business. Are you doing everything you can to protect it? Perhaps you think you are…but sometimes you can hurt your brand unintentionally by making one of […]
My Time at The BLU Group My name is Melissa Hubanks and I am currently a senior at the University of Wisconsin – La Crosse pursuing a Major in Marketing and a Minor in Professional and Organizational Communication. I am expected to graduate in December of 2012 with a Bachelor of Science. Like other students, […]
O.co Pulls Back “I think if it all works really nicely, you’ll just see Overstock.com fade away and O.co take its place.” That was CEO Patrick Byrne speaking in the first half of the year. “We were going too fast, and people were confused, which told us we didn’t do a good job. … We’re […]
If you haven’t been living under a rock for the past couple months, you’ve probably at least heard of Pinterest, a social bulletin board where people can easily post visuals they’d like to save and share. Pinterest has built up an impressive following in the stylish scrap-booker set in a short period of time. Marketers […]
Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
