One of the most difficult roles for an agency president to do and do well in a small ad agency is “people management”. Many agency heads come from either a high-level creative or account services position and the transition to critic and inspirational leader can be a difficult one. No longer are we just worried […]
We’ve all been in them, the never ending meeting that seems to have no clear goal; or perhaps the whole company is there with no clear roles defined. To save your sanity and conserve valuable time, an Account Executive needs to know how to lead a productive meeting. This may seem like basic, but throw […]
While channel surfing one night I came upon a documentary about Manitowoc – Two Rivers, Wisconsin on the Wisconsin Public Television network. This documentary highlighted, among other things, the Hamilton Wood Type Printing Museum in Two Rivers, Wisconsin. This museum is the only museum dedicated to the preservation, study, production, and printing of wood type. How cool […]
It’s easy to slap a site together with a bit of information on it and publish it on the internet, but how do you show your customers that you’re not just someone working out of their mom’s basement. Make it easy to verify the accuracy of the information on your site. This can be done […]
Have you ever paid any attention to the generic photos that are inside the photo frame at a retailer? You know, the cute child and mom sharing a smile in a special moment. Or the close up of the young couple laughing as they’ve just fallen in a pile of autumn leaves. Or how about […]
Life in a small ad agency can be fast-paced, stressful, and frustrating – among other things, but it’s also very rewarding, exciting, fun, and so much more. Mostly, it requires that team members wear a lot of hats. What do hats have to do with an ad agency? Let me explain. At The BLÜ Group […]
Every day we have a variety of conversations. Whether it’s simple small talk or an in-depth conversation, we all take turns listening, and then speaking. But how many of us are really actually listening? Not just waiting for our turn to speak, but really listening. Real listening is a skill that is highly underrated. As […]
When designing or developing a website you must keep your audience in mind. Don’t let them get lost in a new program or overly-complicated layout. Will they know how to use the fancy jQuery navigation that slides out from the side of the screen when you hover over that area? Maybe, but you might need to help […]
You’ve finally decided to invest in a new store front for your business. You’ve designed the perfect building, it has great construction, and it looks spectacular. However, the only lot to build on you could find was in the middle of nowhere. Not everyone is lucky enough to be able to build along a high […]
Monitoring your social media presence is incredibly important – but many business owners and marketers are concerned it will take too much time. You don’t need a whole team devoted to social media monitoring – with some tools and these free tips, even one single person can keep an eye on your social media presence. Cover these […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
