Online advertising seems poised to overtake newspapers as the top spot for local advertising within the next few years, according to Borrell Associates Local Online Advertising Forecast due out today. Online currently accounts for $15.7 billion of an $89.5 billion local advertising market — 17.5%, compared to newspaper’s 22.7% — according to Borrell. The research […]
By now you’ve surely seen those clever Allstate Insurance ads featuring a guy called Mayhem, ready to wreak havoc on the unprepared. The commercials have popularized the idea of mayhem, but it’s something I’ve seen for years in the area of marketing. When marketing is seen as an event rather than a system, mayhem ensues. […]
Pop quiz: What’s wrong with the following paragraph? Content optimization is important for search engine optimization. When you optimize your content, you make it easier for search engines to find it. Optimizing your content for search is the most important part of your content strategy. Answer: It’s boring. It sounds like it was written by a machine. […]
The Advertising Standards Authority (ASA) was founded in 1962 to ensure that “advertisements were welcomed and trusted by consumers” (source: ASA website). This definition, as the basis for the introduction of formal regulation within advertising, might surprise the cynical amongst us, who I’m sure would suggest that what the customer actually wants isn’t always at […]
In my last blog article I discussed stock photography and my love/hate relationship with it. Stock has it’s place, but if you need to communicate an idea with details that are specific to your company’s ad, catalog, brochure, etc., you need custom photography. The only way to get that perfect shot is with a professional […]
Where Marc Jacobs saw chic, the ASA saw smut. The U.K.’s Advertising Standards Authority has banned a print ad for Marc Jacobs’ “Oh, Lola” fragrance (we’ll get to the name later) featuring Dakota Fanning in a “sexually provocative” position with the bottle between her legs. Fanning, who became famous as a child actress, is in […]
It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to non-students. Neither company had a business model. Oh, and Digg was considered the pre-eminent social news service. Over the next half-decade, of course, Twitter and Facebook have become huge forces, driving the rise of what I […]
The U.S. Postal Service, attempting to slow the migration of first-class mail to electronic communications, says it will stick with an advertising campaign begun in September that tells businesses refrigerators and cork boards can’t be hacked. After losing 22% of its mail volume in the past five years, the Postal Service is using the nationwide […]
TV networks such as Fox News and the History Channel are the most popular brands among Republicans, while tech players including Google and Amazon hold the highest esteem among Democrats. And independents like TV and technology both. Fox News was Republicans’ favorite brand again this year, according to the new annual report on brands and consumers’ […]
It’s all about goals, strategies, and tactics Many “professionals” say they are Search Engine Optimization experts, but how do you know? Are they asking the right questions? Do they have insight and information they need to get you what you are looking for? Results! The most important part of your SEO plan is having clearly […]
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